Brandwave

How popular isFord in search?

In September 2026, there were an estimated 4.1M branded searches for Ford worldwide which is down 18.2% over the last 12 months. Ford holds 16.4% estimated Share of Search among replacement Wheels brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda47.1%
  2. BMW36.6%
  3. Ford16.4%
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Which replacement Wheels brands compete with Ford?

Ford against replacement Wheels brands worldwide, by month

Share of Search by month for Honda, BMW, Ford. The figures are in the table below the chart.

View monthly share of search table
MonthHondaBMWFord
Oct 202543.7%38.8%17.5%
Nov 202545.4%35.3%19.3%
Dec 202545.2%35.4%19.4%
Jan 202643.9%38.7%17.4%
Feb 202647.1%36.6%16.4%
Mar 202644.1%38.5%17.3%
Apr 202649%35.2%15.8%
May 202649%35.2%15.8%
Jun 202647.3%36.4%16.3%
Jul 202647.1%36.6%16.4%
Aug 202647.5%36.2%16.2%
Sep 202647.1%36.6%16.4%

  1. 1.Honda

    47.1%

    Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share -0.5 points.

  2. 2.BMW

    36.6%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Ford

    16.4%

    Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Ford and its closest rivals

Every comparison with Ford

How has branded search demand for Ford changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ford worldwide fell from 5M to 4.1M.
  • Across the 12 months ending September 2026, Ford’s estimated Share of Search among replacement Wheels brands worldwide decreased from 17.5% to 16.4%.
  • Across the 12 months ending September 2026, Ford’s estimated Share of Search among replacement Wheels brands worldwide peaked at 19.4% in December 2025 and was lowest at 15.8% in April 2026.

How did search popularity change for replacement Wheels brands worldwide in September 2026?

  1. Estimated monthly branded searches for Ford worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

  2. Estimated monthly branded searches for BMW worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

Where does Ford compete?

Ford is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car brands12th of 852.2%Show ranking
SUV brands6th of 97.2%Show ranking
Van brands4th of 89.3%Show ranking
Power Steering Fluid brands5th of 79.5%Show ranking
Cpo brands6th of 89.5%Show ranking
Auto Electricians5th of 89.9%Show ranking
Approved Panel Beaters brands6th of 710.2%Show ranking
Alloy Wheels brands5th of 610.9%Show ranking
Valve Spring Compressor brands3rd of 712%Show ranking
Brake Pads brands4th of 712.8%Show ranking
Lug Nuts brands3rd of 812.9%Show ranking
Canyon brands2nd of 815%Show ranking
Oil Filter brands3rd of 716%Show ranking
Dealership brands3rd of 816.2%Show ranking
Replacement Wheels brands3rd of 316.4%Shown above
Hub Caps brands3rd of 316.8%Show ranking
Power Wheels brands2nd of 719.7%Show ranking
Coolant Flush brands2nd of 819.8%Show ranking
Pickup truck brands2nd of 620.2%Show ranking
Torque Multiplier brands2nd of 626.3%Show ranking
Glow Plugs brands2nd of 429.7%Show ranking
Charging Station brands2nd of 430.2%Show ranking
Mud Flaps brands1st of 865.7%Show ranking
Gage Blocks brands1st of 593.4%Show ranking
Fleet Tracking brands1st of 399.1%Show ranking

How is Ford measured?

Brandwave collects information about searches that people make online using Ford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ford

Do you work for Ford? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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