Ford vs Sterling:Which is searched more?
In September 2026, Ford had more branded searches than Sterling among canyon brands worldwide. Ford was estimated to have 4.1M branded searches compared to Sterling’s 18.1K, and held a 15% Share of Search versus Sterling’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ford or Sterling?
Compare the canyon brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ford, Sterling. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Ford | Solo | Petzl | Eagle Creek | Sterling | Butterfly | Fortress |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.5% | 17.1% | 2.8% | 0.38% | 0.14% | 0.09% | 0.04% | <0.01% |
| Nov 2025 | 84.4% | 12.9% | 2.1% | 0.35% | 0.1% | 0.06% | 0.03% | <0.01% |
| Dec 2025 | 82% | 15% | 2.5% | 0.33% | 0.12% | 0.05% | 0.04% | <0.01% |
| Jan 2026 | 78.5% | 17.8% | 2.9% | 0.48% | 0.14% | 0.06% | 0.04% | <0.01% |
| Feb 2026 | 81.1% | 15.2% | 3.1% | 0.41% | 0.12% | 0.08% | 0.04% | <0.01% |
| Mar 2026 | 81.6% | 14.8% | 3% | 0.33% | 0.12% | 0.07% | 0.04% | <0.01% |
| Apr 2026 | 81.3% | 14.5% | 3.5% | 0.39% | 0.14% | 0.08% | 0.04% | <0.01% |
| May 2026 | 83.4% | 12.8% | 3.1% | 0.35% | 0.16% | 0.07% | 0.03% | <0.01% |
| Jun 2026 | 82.7% | 13.4% | 3.3% | 0.3% | 0.16% | 0.07% | 0.03% | <0.01% |
| Jul 2026 | 83.2% | 13.1% | 3.2% | 0.29% | 0.16% | 0.06% | 0.03% | 0.01% |
| Aug 2026 | 82.8% | 12.8% | 3.8% | 0.34% | 0.15% | 0.06% | 0.03% | <0.01% |
| Sep 2026 | 79.9% | 15% | 4.5% | 0.4% | 0.15% | 0.07% | 0.04% | <0.01% |
How has the Ford and Sterling comparison changed over the last 12 months?
3 findings
- Ford was ahead of Sterling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ford’s estimated Share of Search among canyon brands worldwide moved from 17.1% to 15%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 12 months ending September 2026, Sterling’s estimated Share of Search among canyon brands worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for canyon brands worldwide in September 2026?
2 changes
In September 2026, Ford gained estimated Share of Search among canyon brands worldwide, from 12.8% to 15%.
Estimated monthly branded searches for Sterling worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Other head-to-heads among canyon brands
How each brand is measured
Brandwave collects information about searches that people make online using Ford’s and Sterling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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