Brandwave

How popular isSterling in search?

In September 2026, there were an estimated 18.1K branded searches for Sterling worldwide which is down 33.2% over the last 12 months. Sterling holds 0.47% estimated Share of Search among static rope brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DMM86.1%
  2. Black Diamond9.5%
  3. Petzl2.8%
  4. Edelrid0.47%
  5. Sterling0.47%
  6. Mammut0.44%
  7. PMI0.25%
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Where does Sterling compete?

Sterling is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Static rope brands5th of 70.47%Shown below
Climbing rope brands3rd of 43.5%Show ranking
Background check services4th of 65.7%Show ranking

Which static rope brands compete with Sterling?

Sterling against static rope brands worldwide, by month

Share of Search by month for DMM, Black Diamond, Petzl, Sterling. The figures are in the table below the chart.

View monthly share of search table
MonthDMMBlack DiamondPetzlEdelridSterlingMammutPMI
Oct 202585.8%9.4%2.8%0.46%0.69%0.49%0.31%
Nov 202583.4%11.2%3.4%0.55%0.55%0.67%0.3%
Dec 202584.2%11.3%2.8%0.45%0.45%0.55%0.25%
Jan 202686.1%9.5%2.8%0.38%0.38%0.48%0.31%
Feb 202685.9%9.4%2.8%0.46%0.57%0.5%0.31%
Mar 202685.9%9.4%2.8%0.57%0.57%0.39%0.31%
Apr 202685.9%9.4%2.8%0.57%0.57%0.37%0.31%
May 202686%9.4%2.8%0.57%0.57%0.33%0.31%
Jun 202688%7.9%2.4%0.48%0.58%0.32%0.32%
Jul 202686.6%9.5%2.3%0.47%0.47%0.31%0.26%
Aug 202686.2%9.5%2.8%0.47%0.47%0.36%0.25%
Sep 202686.1%9.5%2.8%0.47%0.47%0.44%0.25%

  1. 1.DMM

    86.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Black Diamond

    9.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Petzl

    2.8%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Edelrid

    0.47%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Sterling

    0.47%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mammut

    0.44%

    Held 6th. 17.2K estimated branded searches, +22% vs prior month. Share +0.1 points.

  7. 7.PMI

    0.25%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sterling and its closest rivals

Every comparison with Sterling

How has branded search demand for Sterling changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sterling worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, Sterling fell from 4th to 5th among static rope brands worldwide.

How did search popularity change for static rope brands worldwide in September 2026?

  1. DMM’s estimated Share of Search among static rope brands worldwide has lost ground for 3 months in a row, from 88% to 86.1% in September 2026.

  2. Estimated monthly branded searches for Sterling worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  3. Estimated monthly branded searches for PMI worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Mammut worldwide fell 10.9% over 12 measured months, from 19.3K to 17.2K in September 2026.

How is Sterling measured?

Brandwave collects information about searches that people make online using Sterling’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sterling background check

Do you work for Sterling? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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