DMM vs Sterling:Which is searched more?
In September 2026, DMM had more branded searches than Sterling among static rope brands worldwide. DMM was estimated to have 3.4M branded searches compared to Sterling’s 70, and held an 87% Share of Search versus Sterling’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DMM or Sterling?
Compare the static rope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DMM, Sterling. The figures are in the table below the chart.
View monthly share of search table
| Month | DMM | Black Diamond | Petzl | Edelrid | Mammut | Sterling | PMI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 87% | 9.6% | 2.9% | 0.47% | 0.07% | <0.01% | <0.01% |
| Nov 2025 | 84.6% | 11.4% | 3.4% | 0.56% | 0.08% | <0.01% | <0.01% |
| Dec 2025 | 85.2% | 11.4% | 2.8% | 0.46% | 0.07% | <0.01% | <0.01% |
| Jan 2026 | 87.1% | 9.6% | 2.9% | 0.39% | 0.07% | <0.01% | <0.01% |
| Feb 2026 | 87% | 9.6% | 2.9% | 0.47% | 0.08% | <0.01% | <0.01% |
| Mar 2026 | 86.9% | 9.5% | 2.9% | 0.58% | 0.1% | <0.01% | <0.01% |
| Apr 2026 | 86.9% | 9.5% | 2.9% | 0.58% | 0.08% | <0.01% | <0.01% |
| May 2026 | 86.9% | 9.5% | 2.9% | 0.58% | 0.1% | <0.01% | <0.01% |
| Jun 2026 | 89% | 8% | 2.4% | 0.48% | 0.09% | <0.01% | <0.01% |
| Jul 2026 | 87.5% | 9.6% | 2.4% | 0.47% | 0.08% | <0.01% | <0.01% |
| Aug 2026 | 87% | 9.6% | 2.9% | 0.47% | 0.08% | <0.01% | <0.01% |
| Sep 2026 | 87% | 9.6% | 2.9% | 0.47% | 0.1% | <0.01% | <0.01% |
How has the DMM and Sterling comparison changed over the last 12 months?
3 findings
- DMM was ahead of Sterling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DMM’s estimated Share of Search among static rope brands worldwide held steady at 87%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Sterling’s estimated Share of Search among static rope brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 110 to 70.
How did search popularity change for static rope brands worldwide in September 2026?
2 changes
DMM’s estimated Share of Search among static rope brands worldwide has lost ground for 3 months in a row, from 89% to 87% in September 2026.
Estimated monthly branded searches for Sterling worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
Other head-to-heads among static rope brands
How each brand is measured
Brandwave collects information about searches that people make online using DMM’s and Sterling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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