GoodHire vs Sterling:Which is more popular by branded search?
In August 2026, Sterling had more branded searches than GoodHire among background check services worldwide. Sterling was estimated to have 18.1K branded searches compared to GoodHire’s 2.4K, and held a 5.7% Share of Search versus GoodHire’s 0.76%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GoodHire or Sterling?
Compare the background check services recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sterling, GoodHire. The figures are in the table below the chart.
View monthly share of search table
| Month | Checkr | HireRight | Accurate Background | Certn | Sterling | GoodHire |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 38.2% | 7.5% | 5.1% | 8.6% | 1.1% |
| Nov 2025 | 42.2% | 36.3% | 7.2% | 5.2% | 8.1% | 0.88% |
| Dec 2025 | 42.8% | 37.7% | 6.2% | 5.1% | 7% | 1.1% |
| Jan 2026 | 49.4% | 32.4% | 6.3% | 4.7% | 6% | 1.2% |
| Feb 2026 | 57.1% | 27% | 5% | 3.8% | 6% | 0.98% |
| Mar 2026 | 55.3% | 29.4% | 4.8% | 4.2% | 5.4% | 0.88% |
| Apr 2026 | 49.2% | 32.6% | 6.5% | 4.7% | 6% | 0.97% |
| May 2026 | 47.3% | 33.9% | 5.6% | 6.1% | 6.3% | 0.83% |
| Jun 2026 | 40.6% | 38.6% | 7.3% | 5.7% | 7.2% | 0.62% |
| Jul 2026 | 41.1% | 39.1% | 7.3% | 5.7% | 6% | 0.79% |
| Aug 2026 | 41.8% | 37.5% | 7.5% | 6.7% | 5.7% | 0.76% |
| Sep 2026 | — | — | — | — | — | — |
How has the GoodHire and Sterling comparison changed over the last 12 months?
3 findings
- Sterling was ahead of GoodHire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GoodHire’s estimated Share of Search among background check services worldwide moved from 1.1% to 0.76%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
- Across the 11 months ending August 2026, Sterling’s estimated Share of Search among background check services worldwide moved from 8.6% to 5.7%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for background check services worldwide in August 2026?
3 changes
In August 2026, Certn overtook Sterling to rank 4th among background check services worldwide, at 6.7%.
Estimated monthly branded searches for GoodHire worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
Estimated monthly branded searches for Sterling worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GoodHire’s and Sterling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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