Brandwave

How popular isSterling in search?

In September 2026, there were an estimated 18.3K branded searches for Sterling worldwide which is down 33.1% over the last 12 months. Sterling holds 0.04% estimated Share of Search among climbing rope brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Black Diamond76.4%
  2. Petzl22.8%
  3. Mammut0.79%
  4. Sterling0.04%
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Which climbing rope brands compete with Sterling?

Sterling against climbing rope brands worldwide, by month

Share of Search by month for Black Diamond, Petzl, Sterling. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondPetzlMammutSterling
Oct 202576.5%22.9%0.54%0.04%
Nov 202576.5%22.9%0.54%0.04%
Dec 202579.9%19.5%0.46%0.09%
Jan 202676.5%22.9%0.54%0.03%
Feb 202676.4%22.9%0.66%0.04%
Mar 202676.3%22.8%0.79%0.05%
Apr 202676.4%22.8%0.66%0.04%
May 202676.3%22.8%0.79%0.04%
Jun 202676.2%22.9%0.81%0.05%
Jul 202679.7%19.6%0.69%0.04%
Aug 202676.4%22.9%0.66%0.04%
Sep 202676.4%22.8%0.79%0.04%

  1. 1.Black Diamond

    76.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Petzl

    22.8%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Mammut

    0.79%

    Held 3rd. 3.8K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  4. 4.Sterling

    0.04%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sterling and its closest rivals

Every comparison with Sterling

How has branded search demand for Sterling changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sterling worldwide fell from 27.4K to 18.3K.
  • Across the 12 months ending September 2026, Sterling’s estimated Share of Search among climbing rope brands worldwide held steady at 0.04%.

How did search popularity change for climbing rope brands worldwide in September 2026?

  1. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 2.6K to 3.8K in September 2026.

  2. Estimated monthly branded searches for Sterling worldwide fell 19% over 12 measured months, from 210 to 170 in September 2026.

Where does Sterling compete?

Sterling is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Static rope brands6th of 7<0.01%Show ranking
Climbing rope brands4th of 40.04%Shown above
Background check services2nd of 619.6%Show ranking

How is Sterling measured?

Brandwave collects information about searches that people make online using Sterling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • sterling background check
  • sterling climbing rope
  • sterling static rope

Do you work for Sterling? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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