Black Diamond vs Sterling:Which is searched more?
In September 2026, Black Diamond had more branded searches than Sterling among climbing rope brands worldwide. Black Diamond was estimated to have 368K branded searches compared to Sterling’s 170, and held a 76.4% Share of Search versus Sterling’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black Diamond or Sterling?
Compare the climbing rope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black Diamond, Sterling. The figures are in the table below the chart.
View monthly share of search table
| Month | Black Diamond | Petzl | Mammut | Sterling |
|---|---|---|---|---|
| Oct 2025 | 76.5% | 22.9% | 0.54% | 0.04% |
| Nov 2025 | 76.5% | 22.9% | 0.54% | 0.04% |
| Dec 2025 | 79.9% | 19.5% | 0.46% | 0.09% |
| Jan 2026 | 76.5% | 22.9% | 0.54% | 0.03% |
| Feb 2026 | 76.4% | 22.9% | 0.66% | 0.04% |
| Mar 2026 | 76.3% | 22.8% | 0.79% | 0.05% |
| Apr 2026 | 76.4% | 22.8% | 0.66% | 0.04% |
| May 2026 | 76.3% | 22.8% | 0.79% | 0.04% |
| Jun 2026 | 76.2% | 22.9% | 0.81% | 0.05% |
| Jul 2026 | 79.7% | 19.6% | 0.69% | 0.04% |
| Aug 2026 | 76.4% | 22.9% | 0.66% | 0.04% |
| Sep 2026 | 76.4% | 22.8% | 0.79% | 0.04% |
How has the Black Diamond and Sterling comparison changed over the last 12 months?
3 findings
- Black Diamond was ahead of Sterling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Diamond’s estimated Share of Search among climbing rope brands worldwide moved from 76.5% to 76.4%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Sterling’s estimated Share of Search among climbing rope brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for climbing rope brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Sterling worldwide fell 19% over 12 measured months, from 210 to 170 in September 2026.
Other head-to-heads among climbing rope brands
How each brand is measured
Brandwave collects information about searches that people make online using Black Diamond’s and Sterling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Diamond
1 branded search term
- black diamond
Sterling
1 branded search term
- sterling climbing rope
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.