How popular isFord in search?
In August 2026, there were an estimated 4.1M branded searches for Ford worldwide which is down 18.2% over the last 11 months. Ford holds 7.8% estimated Share of Search among SUV brands worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Ford compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| SUV brands | 6th of 9 | 7.8% | Shown below |
| Van brands | 4th of 8 | 9.3% | Show ranking |
| Pickup truck brands | 2nd of 6 | 19.2% | Show ranking |
Which SUV brands compete with Ford?
Share of Search by month for Toyota, Volkswagen, Honda, Hyundai, Kia, Ford, Mazda, Nissan, Subaru. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Volkswagen | Honda | Hyundai | Kia | Ford | Mazda | Nissan | Subaru |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.8% | 16.3% | 13.4% | 13.4% | 8.9% | 8.9% | 6% | 7.3% | 6% |
| Nov 2025 | 20.4% | 16.8% | 13.8% | 13.8% | 7.5% | 9.2% | 6.2% | 6.2% | 6.2% |
| Dec 2025 | 21% | 17.3% | 14.1% | 11.6% | 7.7% | 9.4% | 6.3% | 6.3% | 6.3% |
| Jan 2026 | 23% | 15.4% | 12.6% | 12.6% | 8.4% | 8.4% | 6.9% | 6.9% | 5.7% |
| Feb 2026 | 21.2% | 17.5% | 14.3% | 11.7% | 9.5% | 7.8% | 6.4% | 6.4% | 5.2% |
| Mar 2026 | 19.8% | 16.3% | 13.4% | 13.4% | 8.9% | 8.9% | 6% | 7.3% | 6% |
| Apr 2026 | 21.2% | 17.5% | 14.3% | 11.7% | 9.5% | 7.8% | 6.4% | 6.4% | 5.2% |
| May 2026 | 21% | 17.3% | 14.1% | 11.6% | 9.4% | 7.7% | 6.3% | 6.3% | 6.3% |
| Jun 2026 | 22.3% | 15% | 15% | 12.3% | 8.2% | 8.2% | 6.7% | 6.7% | 5.5% |
| Jul 2026 | 21.6% | 17.8% | 14.5% | 11.9% | 7.9% | 7.9% | 6.5% | 6.5% | 5.3% |
| Aug 2026 | 21.2% | 17.5% | 14.3% | 11.7% | 9.5% | 7.8% | 6.4% | 6.4% | 5.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 21.2% | 11.1M | 0% | -0.4 points | |
| 2, held 2nd | 17.5% | 9.1M | 0% | -0.3 points | |
| 3, held 3rd | 14.3% | 7.5M | 0% | -0.3 points | |
| 4, held 4th | 11.7% | 6.1M | 0% | -0.2 points | |
| 5, moved from 6th to 5th | 9.5% | 5M | +22.2% | +1.6 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.8% | 4.1M | 0% | -0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 6.4% | 3.4M | 0% | -0.1 points | |
| 8, held 8th | 6.4% | 3.4M | 0% | -0.1 points | |
| 9, held 9th | 5.2% | 2.7M | 0% | -0.1 points |
1.
Toyota21.2%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.4 points.
17.5%
Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Honda14.3%
Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
Hyundai
11.7%
Held 4th. 6.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Kia9.5%
Moved from 6th to 5th. 5M estimated branded searches, +22.2% vs prior month. Share +1.6 points.
6.
Ford
7.8%
Moved from 5th to 6th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Mazda
6.4%
Held 7th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Nissan6.4%
Held 8th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Subaru5.2%
Held 9th. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Ford and its closest rivals
How has branded search demand for Ford changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ford worldwide fell from 5M to 4.1M.
- Across the 11 months ending August 2026, Ford’s estimated Share of Search among SUV brands worldwide decreased from 8.9% to 7.8%.
- Across the 11 months ending August 2026, Ford’s estimated Share of Search among SUV brands worldwide peaked at 9.4% in December 2025 and was lowest at 7.7% in May 2026.
- Across the 11 months ending August 2026, Ford fell from 5th to 6th among SUV brands worldwide.
How did search popularity change for SUV brands worldwide in August 2026?
5 changes
In August 2026, Kia overtook Ford to rank 5th among SUV brands worldwide, at 9.5%.
Subaru’s estimated Share of Search among SUV brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.2% in August 2026.
Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.
Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
How is Ford measured?
Brandwave collects information about searches that people make online using Ford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ford
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Is Ford your brand?
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