Brandwave

How popular isFord in search?

In August 2026, there were an estimated 4.1M branded searches for Ford worldwide which is down 18.2% over the last 11 months. Ford holds 9.3% estimated Share of Search among van brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toyota25.3%
  2. Volkswagen20.8%
  3. Mercedes-Benz19%
  4. Ford9.3%
  5. Nissan7.6%
  6. Renault7.6%
  7. Peugeot6.2%
  8. Citroen4.2%
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Which van brands compete with Ford?

Ford against van brands worldwide, by month

Share of Search by month for Toyota, Volkswagen, Mercedes-Benz, Ford, Nissan, Renault, Peugeot, Citroen. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaVolkswagenMercedes-BenzFordNissanRenaultPeugeotCitroen
Oct 202522.6%18.6%20.7%10.2%8.3%8.3%6.8%4.6%
Nov 202523.5%19.3%21.6%10.6%7.1%7.1%7.1%3.9%
Dec 202523.8%19.6%21.9%10.7%7.2%7.2%5.9%3.9%
Jan 202626.3%17.7%19.7%9.7%7.9%7.9%6.5%4.3%
Feb 202625.3%20.8%19%9.3%7.6%7.6%6.2%4.2%
Mar 202622.6%18.6%20.7%10.2%8.3%8.3%6.8%4.6%
Apr 202623.5%19.4%21.6%8.7%7.1%8.7%7.1%3.9%
May 202624.2%20%22.3%8.9%7.3%7.3%6%4%
Jun 202626.2%17.7%19.7%9.7%7.9%7.9%6.5%4.3%
Jul 202625.4%21%19.1%9.4%7.7%7.7%6.3%3.4%
Aug 202625.3%20.8%19%9.3%7.6%7.6%6.2%4.2%
Sep 2026————————

  1. 1.Toyota

    25.3%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Volkswagen

    20.8%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Mercedes-Benz

    19%

    Held 3rd. 8.3M estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Ford

    9.3%

    Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Nissan

    7.6%

    Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Renault

    7.6%

    Held 6th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Peugeot

    6.2%

    Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Citroen

    4.2%

    Held 8th. 1.8M estimated branded searches, +22% vs prior month. Share +0.7 points.

Compare search popularity between Ford and its closest rivals

How has branded search demand for Ford changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ford worldwide fell from 5M to 4.1M.
  • Across the 11 months ending August 2026, Ford’s estimated Share of Search among van brands worldwide decreased from 10.2% to 9.3%.
  • Across the 11 months ending August 2026, Ford’s estimated Share of Search among van brands worldwide peaked at 10.7% in December 2025 and was lowest at 8.7% in April 2026.

How did search popularity change for van brands worldwide in August 2026?

  1. In August 2026, Citroen gained estimated Share of Search among van brands worldwide, from 3.4% to 4.2%.

  2. Mercedes-Benz’s estimated Share of Search among van brands worldwide has lost ground for 3 months in a row, from 22.3% to 19% in August 2026.

  3. Estimated monthly branded searches for Peugeot worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.

  4. Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

  5. Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

  6. Estimated monthly branded searches for Renault worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Ford compete?

Ford is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands6th of 97.8%Show ranking
Van brands4th of 89.3%Shown above
Pickup truck brands2nd of 619.2%Show ranking

How is Ford measured?

Brandwave collects information about searches that people make online using Ford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ford

Do you work for Ford? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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