Brandwave

Ford vs Mitutoyo:Which is searched more?

In September 2026, Ford had more branded searches than Mitutoyo among gage Blocks brands worldwide. Ford was estimated to have 4.1M branded searches compared to Mitutoyo’s 74K, and held a 93.4% Share of Search versus Mitutoyo’s 1.7%. These are worldwide searches for English-language branded terms.

Share of Search among gage Blocks brands worldwide in September 2026Which is more popular in search, Ford or Mitutoyo?
Ford93.4%4.1M searches
vs
Mitutoyo1.7%74K searches

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Which is more popular in search, Ford or Mitutoyo?

Compare the gage blocks brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ford and Mitutoyo among gage Blocks brands worldwide, by month

Share of Search by month for Ford, Mitutoyo. The figures are in the table below the chart.

View monthly share of search table
MonthFordSquareFowlerMitutoyoStarrett
Oct 202593.9%1.8%2.1%1.7%0.51%
Nov 202594.5%1.7%1.7%1.7%0.42%
Dec 202594.1%1.5%2.5%1.4%0.42%
Jan 202693.9%1.9%2.1%1.7%0.42%
Feb 202693.2%2.6%2.1%1.7%0.51%
Mar 202693.2%2.6%2.1%1.7%0.41%
Apr 202692%3.4%2.5%1.7%0.5%
May 202691.4%4%2.5%1.7%0.5%
Jun 202691.6%4.3%2%1.7%0.5%
Jul 202692.2%3.5%2%1.7%0.5%
Aug 202692.7%3%2.1%1.7%0.5%
Sep 202693.4%2.3%2.1%1.7%0.51%

How has the Ford and Mitutoyo comparison changed over the last 12 months?

  • Ford was ahead of Mitutoyo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ford’s estimated Share of Search among gage Blocks brands worldwide moved from 93.9% to 93.4%, and its estimated monthly branded searches moved from 5M to 4.1M.
  • Across the 12 months ending September 2026, Mitutoyo’s estimated Share of Search among gage Blocks brands worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for gage Blocks brands worldwide in September 2026?

  1. In September 2026, Ford gained estimated Share of Search among gage Blocks brands worldwide, from 92.7% to 93.4%.

  2. Estimated monthly branded searches for Mitutoyo worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

Other head-to-heads among gage Blocks brands

How each brand is measured

Brandwave collects information about searches that people make online using Ford’s and Mitutoyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ford

1 branded search term

  • ford

Mitutoyo

1 branded search term

  • mitutoyo

How the Brand Demand Index is measured

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