How popular isMitutoyo in search?
In September 2026, there were an estimated 74K branded searches for Mitutoyo worldwide which is down 18.2% over the last 12 months. Mitutoyo holds 20.3% estimated Share of Search among metrology software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Mitutoyo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Metrology software | 2nd of 5 | 20.3% | Shown below |
| Caliper brands | 2nd of 6 | 28.8% | Show ranking |
| Micrometer brands | 2nd of 6 | 36.5% | Show ranking |
Which metrology software compete with Mitutoyo?
Share of Search by month for Zeiss, Mitutoyo, Renishaw, Hexagon. The figures are in the table below the chart.
View monthly share of search table
| Month | Zeiss | Mitutoyo | Renishaw | Hexagon | Faro |
|---|---|---|---|---|---|
| Oct 2025 | 64% | 23.5% | 8.6% | 3.8% | 0.03% |
| Nov 2025 | 64.4% | 23.7% | 8.7% | 3.2% | 0.02% |
| Dec 2025 | 68.9% | 20.7% | 7.6% | 2.8% | 0.01% |
| Jan 2026 | 68.9% | 20.7% | 7.6% | 2.8% | 0.03% |
| Feb 2026 | 67.3% | 20.3% | 9.1% | 3.3% | 0.03% |
| Mar 2026 | 64% | 23.5% | 8.6% | 3.8% | 0.02% |
| Apr 2026 | 67.3% | 20.3% | 9.1% | 3.3% | 0.02% |
| May 2026 | 68.5% | 20.6% | 7.5% | 3.4% | 0.02% |
| Jun 2026 | 62.8% | 23.1% | 10.3% | 3.8% | 0.02% |
| Jul 2026 | 64% | 23.5% | 8.6% | 3.8% | 0.03% |
| Aug 2026 | 68.9% | 20.7% | 7.6% | 2.8% | 0.03% |
| Sep 2026 | 67.3% | 20.3% | 9.1% | 3.3% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 246K | 0% | -1.5 points | |
| 2, held 2nd | 20.3% | 74K | 0% | -0.5 points | |
| 3, held 3rd | 9.1% | 33.1K | +22.1% | +1.5 points | |
| 4, held 4th | 3.3% | 12.1K | +22.2% | +0.5 points | |
| 5, held 5th | 0.02% | 70 | -22.2% | 0 points |
1.
Zeiss67.3%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.5 points.
2.
Mitutoyo20.3%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.
Renishaw
9.1%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.5 points.
4.
Hexagon3.3%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
5.
Faro0.02%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
Compare search popularity between Mitutoyo and its closest rivals
How has branded search demand for Mitutoyo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mitutoyo worldwide fell from 90.5K to 74K.
- Across the 12 months ending September 2026, Mitutoyo’s estimated Share of Search among metrology software worldwide decreased from 23.5% to 20.3%.
- Across the 12 months ending September 2026, Mitutoyo’s estimated Share of Search among metrology software worldwide peaked at 23.7% in November 2025 and was lowest at 20.3% in February 2026.
How did search popularity change for metrology software worldwide in September 2026?
5 changes
In September 2026, Renishaw gained estimated Share of Search among metrology software worldwide, from 7.6% to 9.1%.
In September 2026, Hexagon gained estimated Share of Search among metrology software worldwide, from 2.8% to 3.3%.
In September 2026, Zeiss lost estimated Share of Search among metrology software worldwide, from 68.9% to 67.3%.
Estimated monthly branded searches for Faro worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
Estimated monthly branded searches for Mitutoyo worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How is Mitutoyo measured?
Brandwave collects information about searches that people make online using Mitutoyo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mitutoyo
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