Brandwave

How popular isFord in search?

In September 2026, there were an estimated 4.1M branded searches for Ford worldwide which is down 18.2% over the last 12 months. Ford holds 16.8% estimated Share of Search among hub Caps brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Toyota45.6%
  2. BMW37.6%
  3. Ford16.8%
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Which hub Caps brands compete with Ford?

Ford against hub Caps brands worldwide, by month

Share of Search by month for Toyota, BMW, Ford. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaBMWFord
Oct 202540.8%40.8%18.4%
Nov 202544%36.2%19.8%
Dec 202544%36.2%19.8%
Jan 202645.8%37.4%16.8%
Feb 202645.6%37.6%16.8%
Mar 202640.8%40.8%18.4%
Apr 202645.6%37.6%16.8%
May 202645.6%37.6%16.8%
Jun 202645.6%37.6%16.8%
Jul 202645.6%37.6%16.8%
Aug 202645.6%37.6%16.8%
Sep 202645.6%37.6%16.8%

  1. 1.Toyota

    45.6%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.BMW

    37.6%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Ford

    16.8%

    Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ford and its closest rivals

Every comparison with Ford

How has branded search demand for Ford changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ford worldwide fell from 5M to 4.1M.
  • Across the 12 months ending September 2026, Ford’s estimated Share of Search among hub Caps brands worldwide decreased from 18.4% to 16.8%.
  • Across the 12 months ending September 2026, Ford’s estimated Share of Search among hub Caps brands worldwide peaked at 19.8% in November 2025 and was lowest at 16.8% in February 2026.

How did search popularity change for hub Caps brands worldwide in September 2026?

  1. Estimated monthly branded searches for Ford worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

  2. Estimated monthly branded searches for BMW worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

Where does Ford compete?

Ford is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car brands12th of 852.2%Show ranking
SUV brands6th of 97.2%Show ranking
Van brands4th of 89.3%Show ranking
Power Steering Fluid brands5th of 79.5%Show ranking
Cpo brands6th of 89.5%Show ranking
Auto Electricians5th of 89.9%Show ranking
Approved Panel Beaters brands6th of 710.2%Show ranking
Alloy Wheels brands5th of 610.9%Show ranking
Valve Spring Compressor brands3rd of 712%Show ranking
Brake Pads brands4th of 712.8%Show ranking
Lug Nuts brands3rd of 812.9%Show ranking
Canyon brands2nd of 815%Show ranking
Oil Filter brands3rd of 716%Show ranking
Dealership brands3rd of 816.2%Show ranking
Replacement Wheels brands3rd of 316.4%Show ranking
Hub Caps brands3rd of 316.8%Shown above
Power Wheels brands2nd of 719.7%Show ranking
Coolant Flush brands2nd of 819.8%Show ranking
Pickup truck brands2nd of 620.2%Show ranking
Torque Multiplier brands2nd of 626.3%Show ranking
Glow Plugs brands2nd of 429.7%Show ranking
Charging Station brands2nd of 430.2%Show ranking
Mud Flaps brands1st of 865.7%Show ranking
Gage Blocks brands1st of 593.4%Show ranking
Fleet Tracking brands1st of 399.1%Show ranking

How is Ford measured?

Brandwave collects information about searches that people make online using Ford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ford

Do you work for Ford? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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