Brandwave

Power Wheels brands:Which are searched most?

In September 2026, BMW was the most searched among power Wheels brands worldwide, with an estimated 9.1M branded searches and 44% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BMW44%
  2. Ford19.7%
  3. Jeep13.2%
  4. Barbie8.8%
  5. GMC7.2%
  6. Bentley5.9%
  7. Fisher-Price1.2%

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Share of SearchLeaderboard

Compare the power wheels brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among power Wheels brands worldwide, by month

Share of Search by month for BMW, Ford, Jeep, Barbie, GMC, Bentley. The figures are in the table below the chart.

View monthly share of search table
MonthBMWFordJeepBarbieGMCBentleyFisher-Price
Oct 202545.5%20.5%11.2%9.2%6.2%6.2%1.2%
Nov 202541%22.4%12.3%10%6.7%5.5%2%
Dec 202540.1%21.9%12%12%6.6%5.4%2%
Jan 202644.9%20.2%13.6%9.1%6.1%4.9%1.2%
Feb 202644.1%19.7%13.2%8.8%7.2%5.9%0.97%
Mar 202646.2%20.8%11.4%9.3%6.2%5.1%1%
Apr 202642.6%19.1%12.8%10.4%7%7%1.1%
May 202643.4%19.4%13%8.7%7.1%7.1%1.2%
Jun 202644.7%20%13.4%9%6%6%0.98%
Jul 202644.6%20%13.4%8.9%6%6%1.2%
Aug 202644%19.7%13.2%8.8%7.2%5.9%1.2%
Sep 202644%19.7%13.2%8.8%7.2%5.9%1.2%

This month’s ranking, September 2026

  1. 1.BMW

    44%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Ford

    19.7%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Jeep

    13.2%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Barbie

    8.8%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.GMC

    7.2%

    Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bentley

    5.9%

    Held 6th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Fisher-Price

    1.2%

    Held 7th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among power Wheels brands worldwide?

In September 2026, BMW was the most searched among power Wheels brands worldwide, with an estimated 9.1M branded searches and 44% estimated Share of Search within this set. Ford is in 2nd place, 24.3 percentage points behind at 19.7% Share of Search.

Global power Wheels brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BMW45.5% → 44%46.2%Mar 202640.1%Dec 20251st
Ford20.5% → 19.7%22.4%Nov 202519.1%Apr 20262nd
Jeep11.2% → 13.2%13.6%Jan 202611.2%Oct 20253rd
Barbie9.2% → 8.8%12%Dec 20258.7%May 20264th
GMC6.2% → 7.2%7.2%Feb 20266%Jul 20266th → 5th
Bentley6.2% → 5.9%7.1%May 20264.9%Jan 20265th → 6th
Fisher-Price1.2%2%Nov 20250.97%Feb 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, BMW’s estimated Share of Search among power Wheels brands worldwide decreased from 45.5% to 44%.
  • Across the 12 months ending September 2026, Ford’s estimated Share of Search among power Wheels brands worldwide decreased from 20.5% to 19.7%.
  • Across the 12 months ending September 2026, Jeep’s estimated Share of Search among power Wheels brands worldwide increased from 11.2% to 13.2%.
  • Across the 12 months ending September 2026, GMC’s estimated Share of Search among power Wheels brands worldwide increased from 6.2% to 7.2%.
  • Across the 12 months ending September 2026, BMW’s estimated Share of Search among power Wheels brands worldwide peaked at 46.2% in March 2026 and was lowest at 40.1% in December 2025.
  • Across the 12 months ending September 2026, Ford’s estimated Share of Search among power Wheels brands worldwide peaked at 22.4% in November 2025 and was lowest at 19.1% in April 2026.
  • Across the 12 months ending September 2026, Jeep’s estimated Share of Search among power Wheels brands worldwide peaked at 13.6% in January 2026 and was lowest at 11.2% in October 2025.
  • Across the 12 months ending September 2026, Barbie’s estimated Share of Search among power Wheels brands worldwide peaked at 12% in December 2025 and was lowest at 8.7% in May 2026.
  • Across the 12 months ending September 2026, GMC’s estimated Share of Search among power Wheels brands worldwide peaked at 7.2% in February 2026 and was lowest at 6% in July 2026.
  • Across the 12 months ending September 2026, Bentley’s estimated Share of Search among power Wheels brands worldwide peaked at 7.1% in May 2026 and was lowest at 4.9% in January 2026.
  • Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among power Wheels brands worldwide peaked at 2% in November 2025 and was lowest at 0.97% in February 2026.
  • Across the 12 months ending September 2026, GMC rose from 6th to 5th among power Wheels brands worldwide.
  • Across the 12 months ending September 2026, Bentley fell from 5th to 6th among power Wheels brands worldwide.
  • Across the 12 months ending September 2026, Barbie and Fisher-Price held steady: their estimated Share of Search among power Wheels brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for power Wheels brands worldwide in September 2026?

  1. Estimated monthly branded searches for Bentley worldwide fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.

  2. Estimated monthly branded searches for Barbie worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  3. Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  4. Estimated monthly branded searches for Ford worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

  5. Estimated monthly branded searches for BMW worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

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