Brandwave

How popular isEmile Henry?

In September 2026, people searched for Emile Henry by name about 23,200 times worldwide, a 20% decrease from the previous year. These searches made up 1.2% of all global roasting dish brand searches, placing Emile Henry fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about roasting dish brands, Emile Henry appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Emile Henry is the fifth most searched of 5 competitors and the third most recommended in AI answers.

  1. Le CreusetShare of searches 80.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. PyrexShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. StaubShare of searches 7.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. ScanpanShare of searches 1.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. Emile HenryShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top roasting dish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Emile Henry was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Emile Henry is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Le Creuset1st
  2. Staub2nd
  3. Emile Henry3rd
  4. Pyrex4th
  5. Scanpan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pyrex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emile Henry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scanpan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about roasting dish brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which roasting dish brands compete with Emile Henry?

Emile Henry against roasting dish brands worldwide, by month

Share of searches by month for Le Creuset, Pyrex, Staub, Emile Henry. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetPyrexStaubScanpanEmile Henry
Oct 202579%8.7%8.7%2.1%1.4%
Nov 202580%7.2%8.8%2.6%1.4%
Dec 202580.3%7.2%8.8%2.2%1.5%
Jan 202675.6%10.1%10.1%2.5%1.7%
Feb 202677.2%10.4%8.5%2.1%1.7%
Mar 202677.2%10.4%8.5%2.1%1.7%
Apr 202678.4%10.6%7.1%2.1%1.7%
May 202678.1%10.6%7%2.1%2.1%
Jun 202679.4%10.7%5.9%2.2%1.8%
Jul 202679.4%10.7%5.9%2.2%1.8%
Aug 202676.6%12.6%6.9%2.5%1.4%
Sep 202680.8%8.9%7.3%1.8%1.2%

  1. 1.Le Creuset

    80.8%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.3 points.

  2. 2.Pyrex

    8.9%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -3.7 points.

  3. 3.Staub

    7.3%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  4. 4.Scanpan

    1.8%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

  5. 5.Emile Henry

    1.2%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Emile Henry and its closest rivals

Every comparison with Emile Henry

17 comparisons

How has branded search demand for Emile Henry changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Emile Henry worldwide fell from 29K to 23.2K.
  • Across the 12 months ending September 2026, Emile Henry’s share of searches among roasting dish brands worldwide held steady, from 1.4% to 1.2%.

How did search popularity change for roasting dish brands worldwide in September 2026?

5 changes

  1. In September 2026, Le Creuset gained share of searches among roasting dish brands worldwide, from 76.6% to 80.8%.

  2. In September 2026, Pyrex lost share of searches among roasting dish brands worldwide, from 12.6% to 8.9%.

  3. In September 2026, Scanpan lost share of searches among roasting dish brands worldwide, from 2.5% to 1.8%.

  4. Estimated monthly branded searches for Staub worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  5. Estimated monthly branded searches for Emile Henry worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are Emile Henry’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Emile Henry’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • emile henry
  • emile henry dutch oven

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How the Brand Demand Index is measured

Where does Emile Henry compete?

Emile Henry is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Roasting dish brands5th of 51.2%Shown above
Pizza stone brands7th of 73.4%Show ranking
Dutch oven brands8th of 110.5%Show ranking
Creator with pink hair and a pink jacket

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