Brandwave

How popular isEaston in search?

In September 2026, there were an estimated 5.4K branded searches for Easton worldwide which is down 18.2% over the last 12 months. Easton holds 0.21% estimated Share of Search among tent Stakes brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Snow59.4%
  2. Canopy26.6%
  3. Coleman9.5%
  4. Sea to Summit2.9%
  5. Big Agnes1.1%
  6. Easton0.21%
  7. MSR0.21%
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Which tent Stakes brands compete with Easton?

Easton against tent Stakes brands worldwide, by month

Share of Search by month for Snow, Canopy, Coleman, Sea to Summit, Easton. The figures are in the table below the chart.

View monthly share of search table
MonthSnowCanopyColemanSea to SummitBig AgnesEastonMSR
Oct 202561.9%22.6%11.4%2.5%1.1%0.27%0.22%
Nov 202570.5%17.2%8.7%2.3%0.85%0.21%0.17%
Dec 202574.9%15%7.5%1.6%0.6%0.18%0.15%
Jan 202679.2%13%5.6%1.4%0.52%0.13%0.1%
Feb 202667.7%20.3%8.4%2.2%1%0.24%0.16%
Mar 202653.3%29.2%12.3%3.2%1.4%0.29%0.23%
Apr 202643.5%35.3%15.1%3.9%1.7%0.28%0.28%
May 202637.8%37.5%16.8%5%2.3%0.3%0.37%
Jun 202628.9%42.9%19.7%5.8%2.1%0.34%0.34%
Jul 202628.4%42.1%19.3%6.9%2.5%0.34%0.41%
Aug 202642%34.1%15.6%5.6%2.1%0.33%0.33%
Sep 202659.4%26.6%9.5%2.9%1.1%0.21%0.21%
  1. 1.Snow

    59.4%

    Held 1st. 1.5M estimated branded searches, +81.6% vs prior month. Share +17.5 points.

  2. 2.Canopy

    26.6%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -7.5 points.

  3. 3.Coleman

    9.5%

    Held 3rd. 241K estimated branded searches, -21.8% vs prior month. Share -6.1 points.

  4. Held 4th. 74K estimated branded searches, -32.7% vs prior month. Share -2.6 points.

  5. 5.Big Agnes

    1.1%

    Held 5th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1 points.

  6. 6.Easton

    0.21%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.MSR

    0.21%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Easton and its closest rivals

How has branded search demand for Easton changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Easton worldwide fell from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Easton’s estimated Share of Search among tent Stakes brands worldwide held steady, from 0.27% to 0.21%.

How did search popularity change for tent Stakes brands worldwide in September 2026?

  1. In September 2026, Snow gained estimated Share of Search among tent Stakes brands worldwide, from 42% to 59.4%.

  2. In September 2026, Canopy lost estimated Share of Search among tent Stakes brands worldwide, from 34.1% to 26.6%.

  3. In September 2026, Coleman lost estimated Share of Search among tent Stakes brands worldwide, from 15.6% to 9.5%.

  4. In September 2026, Sea to Summit lost estimated Share of Search among tent Stakes brands worldwide, from 5.6% to 2.9%.

  5. In September 2026, Big Agnes lost estimated Share of Search among tent Stakes brands worldwide, from 2.1% to 1.1%.

  6. Estimated monthly branded searches for Easton worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

Where does Easton compete?

Easton is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hockey Bag brands5th of 60.02%Show ranking
Hockey Gloves brands7th of 80.03%Show ranking
Foosball Table brands5th of 60.04%Show ranking
Tent Stakes brands6th of 70.21%Shown above
Air Hockey Table brands3rd of 60.22%Show ranking
Baseball Bats brands3rd of 30.32%Show ranking
Archery brands6th of 62.9%Show ranking

How is Easton measured?

Brandwave collects information about searches that people make online using Easton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • easton archery

Do you work for Easton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Easton your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.