How popular isEaston in search?
In September 2026, there were an estimated 5.4K branded searches for Easton worldwide which is down 18.2% over the last 12 months. Easton holds 0.21% estimated Share of Search among tent Stakes brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tent Stakes brands compete with Easton?
Share of Search by month for Snow, Canopy, Coleman, Sea to Summit, Easton. The figures are in the table below the chart.
View monthly share of search table
| Month | Snow | Canopy | Coleman | Sea to Summit | Big Agnes | Easton | MSR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 22.6% | 11.4% | 2.5% | 1.1% | 0.27% | 0.22% |
| Nov 2025 | 70.5% | 17.2% | 8.7% | 2.3% | 0.85% | 0.21% | 0.17% |
| Dec 2025 | 74.9% | 15% | 7.5% | 1.6% | 0.6% | 0.18% | 0.15% |
| Jan 2026 | 79.2% | 13% | 5.6% | 1.4% | 0.52% | 0.13% | 0.1% |
| Feb 2026 | 67.7% | 20.3% | 8.4% | 2.2% | 1% | 0.24% | 0.16% |
| Mar 2026 | 53.3% | 29.2% | 12.3% | 3.2% | 1.4% | 0.29% | 0.23% |
| Apr 2026 | 43.5% | 35.3% | 15.1% | 3.9% | 1.7% | 0.28% | 0.28% |
| May 2026 | 37.8% | 37.5% | 16.8% | 5% | 2.3% | 0.3% | 0.37% |
| Jun 2026 | 28.9% | 42.9% | 19.7% | 5.8% | 2.1% | 0.34% | 0.34% |
| Jul 2026 | 28.4% | 42.1% | 19.3% | 6.9% | 2.5% | 0.34% | 0.41% |
| Aug 2026 | 42% | 34.1% | 15.6% | 5.6% | 2.1% | 0.33% | 0.33% |
| Sep 2026 | 59.4% | 26.6% | 9.5% | 2.9% | 1.1% | 0.21% | 0.21% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.4% | 1.5M | +81.6% | +17.5 points | |
| 2, held 2nd | 26.6% | 673K | 0% | -7.5 points | |
| 3, held 3rd | 9.5% | 241K | -21.8% | -6.1 points | |
| 4, held 4th | 2.9% | 74K | -32.7% | -2.6 points | |
| 5, held 5th | 1.1% | 27.1K | -33.1% | -1 points | |
| 6, held 6th | 0.21% | 5.4K | -18.2% | -0.1 points | |
| 7, held 7th | 0.21% | 5.4K | -18.2% | -0.1 points |
1.
Snow59.4%
Held 1st. 1.5M estimated branded searches, +81.6% vs prior month. Share +17.5 points.
2.Canopy
26.6%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -7.5 points.
3.
Coleman
9.5%
Held 3rd. 241K estimated branded searches, -21.8% vs prior month. Share -6.1 points.
2.9%
Held 4th. 74K estimated branded searches, -32.7% vs prior month. Share -2.6 points.
1.1%
Held 5th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1 points.
6.
Easton0.21%
Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
7.
MSR0.21%
Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Easton and its closest rivals
Every comparison with Easton
28 comparisons
- Easton vs Louisville
- Adidas vs Easton
- Atomic vs Easton
- Barnett vs Easton
- Bear Archery vs Easton
- Big Agnes vs Easton
- Blue vs Easton
- Canopy vs Easton
- Coleman vs Easton
- Eagle vs Easton
- Easton vs Gryphon
- Easton vs Hoyt
- Easton vs Kettler
- Easton vs Kookaburra
- Easton vs LEGO
- Easton vs Mathews
- Easton vs MINI
- Easton vs Mission
- Easton vs MSR
- Easton vs Orange
- Easton vs PSE
- Easton vs Purple
- Easton vs Sea to Summit
- Easton vs Snow
- Easton vs Under Armour
- Easton vs Yellow
- Arcade vs Easton
- Easton vs Rhino Water Tanks
How has branded search demand for Easton changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Easton worldwide fell from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Easton’s estimated Share of Search among tent Stakes brands worldwide held steady, from 0.27% to 0.21%.
How did search popularity change for tent Stakes brands worldwide in September 2026?
6 changes

In September 2026, Snow gained estimated Share of Search among tent Stakes brands worldwide, from 42% to 59.4%.
In September 2026, Canopy lost estimated Share of Search among tent Stakes brands worldwide, from 34.1% to 26.6%.
In September 2026, Coleman lost estimated Share of Search among tent Stakes brands worldwide, from 15.6% to 9.5%.

In September 2026, Sea to Summit lost estimated Share of Search among tent Stakes brands worldwide, from 5.6% to 2.9%.

In September 2026, Big Agnes lost estimated Share of Search among tent Stakes brands worldwide, from 2.1% to 1.1%.

Estimated monthly branded searches for Easton worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Where does Easton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hockey Bag brands | 5th of 6 | 0.02% | Show ranking |
| Hockey Gloves brands | 7th of 8 | 0.03% | Show ranking |
| Foosball Table brands | 5th of 6 | 0.04% | Show ranking |
| Tent Stakes brands | 6th of 7 | 0.21% | Shown above |
| Air Hockey Table brands | 3rd of 6 | 0.22% | Show ranking |
| Baseball Bats brands | 3rd of 3 | 0.32% | Show ranking |
| Archery brands | 6th of 6 | 2.9% | Show ranking |
How is Easton measured?
Brandwave collects information about searches that people make online using Easton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- easton archery
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Is Easton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.