Brandwave

How popular isEaston in search?

In September 2026, there were an estimated 5.4K branded searches for Easton worldwide which is down 18.2% over the last 12 months. Easton holds 2.9% estimated Share of Search among archery brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mathews26.9%
  2. Barnett18%
  3. Bear Archery18%
  4. Hoyt18%
  5. PSE16.1%
  6. Easton2.9%
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Which archery brands compete with Easton?

Easton against archery brands worldwide, by month

Share of Search by month for Mathews, Barnett, Bear Archery, Hoyt, PSE, Easton. The figures are in the table below the chart.

View monthly share of search table
MonthMathewsBarnettBear ArcheryHoytPSEEaston
Oct 202526.1%17.5%17.5%17.5%19.1%2.3%
Nov 202531%13.9%17%20.7%15.2%2.3%
Dec 202526.8%17.9%17.9%17.9%16%3.6%
Jan 202623.8%13%19.5%19.5%19.4%4.8%
Feb 202621.9%11.9%17.9%21.9%19.9%6.5%
Mar 202621.9%11.9%21.9%17.9%19.9%6.5%
Apr 202621.9%12%21.9%17.9%19.9%6.5%
May 202621.9%12%21.9%17.9%19.9%6.5%
Jun 202624%13.1%19.6%19.6%17.9%5.8%
Jul 202623.8%13%19.5%19.5%19.3%4.7%
Aug 202627.7%15.1%18.5%18.5%16.5%3.7%
Sep 202626.9%18%18%18%16.1%2.9%

  1. 1.Mathews

    26.9%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Barnett

    18%

    Moved from 5th to 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.9 points.

  3. 3.Bear Archery

    18%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Hoyt

    18%

    Moved from 3rd to 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.PSE

    16.1%

    Moved from 4th to 5th. 29.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Easton

    2.9%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

Compare search popularity between Easton and its closest rivals

Every comparison with Easton

How has branded search demand for Easton changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Easton worldwide fell from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Easton’s estimated Share of Search among archery brands worldwide increased from 2.3% to 2.9%.
  • Across the 12 months ending September 2026, Easton’s estimated Share of Search among archery brands worldwide peaked at 6.5% in April 2026 and was lowest at 2.3% in November 2025.

How did search popularity change for archery brands worldwide in September 2026?

  1. In September 2026, Barnett overtook Bear Archery and 2 others to rank 2nd among archery brands worldwide, with 18% estimated Share of Search.

  2. In September 2026, Easton lost estimated Share of Search among archery brands worldwide, from 3.7% to 2.9%.

  3. In September 2026, Mathews lost estimated Share of Search among archery brands worldwide, from 27.7% to 26.9%.

  4. Bear Archery’s estimated Share of Search among archery brands worldwide has lost ground for 3 months in a row, from 19.6% to 18% in September 2026.

  5. Hoyt’s estimated Share of Search among archery brands worldwide has lost ground for 3 months in a row, from 19.6% to 18% in September 2026.

  6. Estimated monthly branded searches for PSE worldwide fell 45.4% over 12 measured months, from 54.2K to 29.6K in September 2026.

How is Easton measured?

Brandwave collects information about searches that people make online using Easton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • easton archery

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How the Brand Demand Index is measured

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