Easton vs MSR:Which is searched more?
In September 2026, Easton and MSR were level on Share of Search among tent Stakes brands worldwide, with an estimated 5.4K branded searches each, at 0.21% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Easton or MSR?
Compare the tent stakes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Easton, MSR. The figures are in the table below the chart.
View monthly share of search table
| Month | Snow | Canopy | Coleman | Sea to Summit | Big Agnes | Easton | MSR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 22.6% | 11.4% | 2.5% | 1.1% | 0.27% | 0.22% |
| Nov 2025 | 70.5% | 17.2% | 8.7% | 2.3% | 0.85% | 0.21% | 0.17% |
| Dec 2025 | 74.9% | 15% | 7.5% | 1.6% | 0.6% | 0.18% | 0.15% |
| Jan 2026 | 79.2% | 13% | 5.6% | 1.4% | 0.52% | 0.13% | 0.1% |
| Feb 2026 | 67.7% | 20.3% | 8.4% | 2.2% | 1% | 0.24% | 0.16% |
| Mar 2026 | 53.3% | 29.2% | 12.3% | 3.2% | 1.4% | 0.29% | 0.23% |
| Apr 2026 | 43.5% | 35.3% | 15.1% | 3.9% | 1.7% | 0.28% | 0.28% |
| May 2026 | 37.8% | 37.5% | 16.8% | 5% | 2.3% | 0.3% | 0.37% |
| Jun 2026 | 28.9% | 42.9% | 19.7% | 5.8% | 2.1% | 0.34% | 0.34% |
| Jul 2026 | 28.4% | 42.1% | 19.3% | 6.9% | 2.5% | 0.34% | 0.41% |
| Aug 2026 | 42% | 34.1% | 15.6% | 5.6% | 2.1% | 0.33% | 0.33% |
| Sep 2026 | 59.4% | 26.6% | 9.5% | 2.9% | 1.1% | 0.21% | 0.21% |
How has the Easton and MSR comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: MSR took it in May 2026.
- Across the 12 months ending September 2026, Easton’s estimated Share of Search among tent Stakes brands worldwide moved from 0.27% to 0.21%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, MSR’s estimated Share of Search among tent Stakes brands worldwide moved from 0.22% to 0.21%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for tent Stakes brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Easton worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Other head-to-heads among tent Stakes brands
How each brand is measured
Brandwave collects information about searches that people make online using Easton’s and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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