How popular isDiablo?
In September 2026, people searched for Diablo by name about 673,000 times worldwide, a 49.6% increase from the previous year. These searches made up 47.1% of all global sanding discs brand searches, placing Diablo first out of six brands. When we asked both ChatGPT and Google AI Overviews about sanding discs brands, Diablo appeared in two of the five answers and was the third most recommended of the six.
Diablo is the most searched of 6 competitors and the third most recommended in AI answers.
DiabloShare of searches 47.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd- 3MShare of searches 31.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
- FestoolShare of searches 17.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
MirkaShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KlingsporShare of searches 1.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top sanding discs brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Diablo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Diablo is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 3M4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mirka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Diablo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Norton Abrasives2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Klingspor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sanding discs brands
5 answers
Asked ChatGPT
“Which sanding disc brand should I buy?”
Asked ChatGPT
“What are the best sanding disc brands?”
Asked ChatGPT
“What's the best sanding disc brand for power sanding?”
Searched Google, AI Overview
“sanding discs for sander”
Searched Google, AI Overview
“sanding discs wood”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which sanding discs brands compete with Diablo?
Share of searches by month for Diablo, 3M, Festool, Mirka. The figures are in the table below the chart.
View monthly share of searches table
| Month | Diablo | 3M | Festool | Mirka | Klingspor | Norton Abrasives |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 35.4% | 23.7% | 3.2% | 1.7% | 0.71% |
| Nov 2025 | 35.5% | 35.5% | 23.7% | 3.2% | 1.4% | 0.62% |
| Dec 2025 | 47.2% | 31.6% | 17.3% | 2.3% | 1% | 0.56% |
| Jan 2026 | 41.9% | 34.3% | 18.7% | 3.1% | 1.4% | 0.7% |
| Feb 2026 | 41.9% | 34.3% | 18.7% | 3.1% | 1.4% | 0.67% |
| Mar 2026 | 35.3% | 35.3% | 23.6% | 3.2% | 1.7% | 0.78% |
| Apr 2026 | 41.9% | 34.3% | 18.7% | 3.1% | 1.4% | 0.69% |
| May 2026 | 47% | 31.4% | 17.2% | 2.3% | 1.3% | 0.82% |
| Jun 2026 | 37.2% | 37.2% | 20.4% | 2.7% | 1.5% | 0.9% |
| Jul 2026 | 38.7% | 38.7% | 17.3% | 2.8% | 1.6% | 0.88% |
| Aug 2026 | 35.6% | 43.6% | 15.9% | 2.6% | 1.4% | 0.8% |
| Sep 2026 | 47.1% | 31.5% | 17.2% | 2.3% | 1.3% | 0.63% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.1% | 673K | +49.6% | +11.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.5% | 450K | -18.2% | -12.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.2% | 246K | +22.4% | +1.3 points | |
| 4, held 4th | 2.3% | 33.1K | 0% | -0.3 points | |
| 5, held 5th | 1.3% | 18.1K | 0% | -0.2 points | |
| 6, held 6th | 0.63% | 9K | -10.9% | -0.2 points |
1.
Diablo47.1%
Moved from 2nd to 1st. 673K estimated branded searches, +49.6% vs prior month. Share +11.4 points.
2.3M
31.5%
Moved from 1st to 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -12.1 points.
3.Festool
17.2%
Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.3 points.
4.
Mirka2.3%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.3%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.63%
Held 6th. 9K estimated branded searches, -10.9% vs prior month. Share -0.2 points.
Compare popularity between Diablo and its closest rivals
Every comparison with Diablo
19 comparisons
- DeWalt vs Diablo
- Diablo vs Makita
- Diablo vs Milwaukee
- 3M vs Diablo
- Diablo vs Freud
- CMT vs Diablo
- Diablo vs Festool
- Diablo vs Lenox
- Diablo vs Mirka
- Diablo vs Starrett
- Diablo vs Klingspor
- Diablo vs Norton Abrasives
- Diablo vs Dura-Block
- Bosch vs Diablo
- Benchmark Abrasives vs Diablo
- Diablo vs Irwin
- Diablo vs WEN
- Diablo vs Forrest
- Diablo vs Fisch
How has branded search demand for Diablo changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Diablo worldwide rose from 450K to 673K.
- Across the 12 months ending September 2026, Diablo’s share of searches among sanding discs brands worldwide increased from 35.4% to 47.1%.
- Across the 12 months ending September 2026, Diablo’s share of searches among sanding discs brands worldwide peaked at 47.2% in December 2025 and was lowest at 35.3% in March 2026.
- Across the 12 months ending September 2026, Diablo rose from 2nd to 1st among sanding discs brands worldwide.
How did search popularity change for sanding discs brands worldwide in September 2026?
5 changes
In September 2026, Diablo overtook 3M to become the leader among sanding discs brands worldwide, with 47.1% of the searches.
In September 2026, Festool gained share of searches among sanding discs brands worldwide, from 15.9% to 17.2%.
In September 2026, 3M lost share of searches among sanding discs brands worldwide, from 43.6% to 31.5%.
Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are Diablo’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Diablo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- diablo
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Where does Diablo compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hole saw brands | 3rd of 6 | 20.2% | Show ranking |
| Saw blade brands | 3rd of 8 | 23.1% | Show ranking |
| Forstner bit brands | 2nd of 6 | 23.4% | Show ranking |
| Masonry bits brands | 2nd of 3 | 26.9% | Show ranking |
| Sanding discs brands | 1st of 6 | 47.1% | Shown above |
| Sandpaper brands | 1st of 5 | 47.4% | Show ranking |
| Sanding block brands | 1st of 5 | 47.7% | Show ranking |
| Flap disc brands | 2nd of 5 | 48.9% | Show ranking |
| Sanding sponge brands | 1st of 4 | 70% | Show ranking |
Is Diablo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.