Brandwave

How popular isDemandbase in search?

In August 2026, there were an estimated 12.6K branded searches for Demandbase worldwide which is down 20% over the last 11 months. Demandbase holds 10.1% estimated Share of Search among account based marketing tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. 6sense88.1%
  2. Demandbase10.1%
  3. Madison Logic1.3%
  4. RollWorks0.47%
  5. Terminus0.07%
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Which account based marketing tools compete with Demandbase?

Demandbase against account based marketing tools worldwide, by month

Share of Search by month for 6sense, Demandbase. The figures are in the table below the chart.

View monthly share of search table
Month6senseDemandbaseMadison LogicRollWorksTerminus
Oct 202587.4%10.2%1.2%1%0.17%
Nov 202587.5%10.3%1.3%0.79%0.17%
Dec 202589.1%8.6%1.3%0.81%0.14%
Jan 202687.2%10.4%1.5%0.79%0.17%
Feb 202685.1%12.1%1.8%0.82%0.13%
Mar 202684.9%12.4%1.9%0.77%0.13%
Apr 202686.8%10.5%1.9%0.69%0.11%
May 202687.4%10.7%1.3%0.57%0.09%
Jun 202682.5%15.2%1.5%0.65%0.08%
Jul 202687.5%10.7%1.3%0.47%0.09%
Aug 202688.1%10.1%1.3%0.47%0.07%
Sep 2026—————

  1. 1.6sense

    88.1%

    Held 1st. 110K estimated branded searches, -0.08% vs prior month. Share +0.6 points.

  2. 2.Demandbase

    10.1%

    Held 2nd. 12.6K estimated branded searches, -6.5% vs prior month. Share -0.6 points.

  3. 3.Madison Logic

    1.3%

    Held 3rd. 1.6K estimated branded searches, -0.61% vs prior month. Share 0 points.

  4. 4.RollWorks

    0.47%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Terminus

    0.07%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Demandbase and its closest rivals

Every comparison with Demandbase

How has branded search demand for Demandbase changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Demandbase worldwide fell from 15.8K to 12.6K.
  • Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among account based marketing tools worldwide peaked at 15.2% in June 2026 and was lowest at 8.6% in December 2025.

How did search popularity change for account based marketing tools worldwide in August 2026?

  1. In August 2026, 6sense gained estimated Share of Search among account based marketing tools worldwide, from 87.5% to 88.1%.

  2. In August 2026, Demandbase lost estimated Share of Search among account based marketing tools worldwide, from 10.7% to 10.1%.

  3. Estimated monthly branded searches for Terminus worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026.

  4. Estimated monthly branded searches for RollWorks worldwide fell 63.1% over 11 measured months, from 1.6K to 590 in August 2026.

  5. Estimated monthly branded searches for Madison Logic worldwide fell 15.5% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Demandbase compete?

Demandbase is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Account-based marketing platforms2nd of 59.8%Show ranking
B2B intent data platforms2nd of 59.9%Show ranking
Account based marketing platforms2nd of 510.1%Show ranking
Account based marketing tools2nd of 510.1%Shown above

How is Demandbase measured?

Brandwave collects information about searches that people make online using Demandbase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • demandbase
  • demandbase abm
  • demandbase abm platform
  • demandbase intent data
  • demandbase one
  • demandbase.com

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How the Brand Demand Index is measured

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