Demandbase vs Madison Logic:Which is more popular by branded search?
In August 2026, Demandbase had more branded searches than Madison Logic among account based marketing tools worldwide. Demandbase was estimated to have 12.6K branded searches compared to Madison Logic’s 1.6K, and held a 10.1% Share of Search versus Madison Logic’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Demandbase or Madison Logic?
Compare the tools that run account based marketing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Demandbase, Madison Logic. The figures are in the table below the chart.
View monthly share of search table
| Month | 6sense | Demandbase | Madison Logic | RollWorks | Terminus |
|---|---|---|---|---|---|
| Oct 2025 | 87.4% | 10.2% | 1.2% | 1% | 0.17% |
| Nov 2025 | 87.5% | 10.3% | 1.3% | 0.79% | 0.17% |
| Dec 2025 | 89.1% | 8.6% | 1.3% | 0.81% | 0.14% |
| Jan 2026 | 87.2% | 10.4% | 1.5% | 0.79% | 0.17% |
| Feb 2026 | 85.1% | 12.1% | 1.8% | 0.82% | 0.13% |
| Mar 2026 | 84.9% | 12.4% | 1.9% | 0.77% | 0.13% |
| Apr 2026 | 86.8% | 10.5% | 1.9% | 0.69% | 0.11% |
| May 2026 | 87.4% | 10.7% | 1.3% | 0.57% | 0.09% |
| Jun 2026 | 82.5% | 15.2% | 1.5% | 0.65% | 0.08% |
| Jul 2026 | 87.5% | 10.7% | 1.3% | 0.47% | 0.09% |
| Aug 2026 | 88.1% | 10.1% | 1.3% | 0.47% | 0.07% |
| Sep 2026 | — | — | — | — | — |
How has the Demandbase and Madison Logic comparison changed over the last 12 months?
3 findings
- Demandbase was ahead of Madison Logic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among account based marketing tools worldwide moved from 10.2% to 10.1%, and its estimated monthly branded searches moved from 15.8K to 12.6K.
- Across the 11 months ending August 2026, Madison Logic’s estimated Share of Search among account based marketing tools worldwide moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for account based marketing tools worldwide in August 2026?
2 changes
In August 2026, Demandbase lost estimated Share of Search among account based marketing tools worldwide, from 10.7% to 10.1%.
Estimated monthly branded searches for Madison Logic worldwide fell 15.5% over 11 measured months, from 1.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Demandbase’s and Madison Logic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Demandbase
6 branded search terms
- demandbase
- demandbase abm
- demandbase abm platform
- demandbase intent data
- demandbase one
- demandbase.com
Madison Logic
5 branded search terms
- madison logic
- madison logic abm
- madison logic account based marketing
- madison logic account-based marketing
- madisonlogic.com
Put your own brand in this comparison
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