Brandwave

Account based marketing tools:Which brands are most popular in search?

In August 2026, 6sense was the most searched among account based marketing tools worldwide, with an estimated 110K branded searches and 88.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. 6sense88.1%
  2. Demandbase10.1%
  3. Madison Logic1.3%
  4. RollWorks0.47%
  5. Terminus0.07%

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Share of SearchLeaderboard

Compare the tools that run account based marketing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among account based marketing tools worldwide, by month

Share of Search by month for 6sense, Demandbase. The figures are in the table below the chart.

View monthly share of search table
Month6senseDemandbaseMadison LogicRollWorksTerminus
Oct 202587.4%10.2%1.2%1%0.17%
Nov 202587.5%10.3%1.3%0.79%0.17%
Dec 202589.1%8.6%1.3%0.81%0.14%
Jan 202687.2%10.4%1.5%0.79%0.17%
Feb 202685.1%12.1%1.8%0.82%0.13%
Mar 202684.9%12.4%1.9%0.77%0.13%
Apr 202686.8%10.5%1.9%0.69%0.11%
May 202687.4%10.7%1.3%0.57%0.09%
Jun 202682.5%15.2%1.5%0.65%0.08%
Jul 202687.5%10.7%1.3%0.47%0.09%
Aug 202688.1%10.1%1.3%0.47%0.07%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.6sense

    88.1%

    Held 1st. 110K estimated branded searches, -0.08% vs prior month. Share +0.6 points.

  2. 2.Demandbase

    10.1%

    Held 2nd. 12.6K estimated branded searches, -6.5% vs prior month. Share -0.6 points.

  3. 3.Madison Logic

    1.3%

    Held 3rd. 1.6K estimated branded searches, -0.61% vs prior month. Share 0 points.

  4. 4.RollWorks

    0.47%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Terminus

    0.07%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among account based marketing tools worldwide?

In August 2026, 6sense was the most searched among account based marketing tools worldwide, with an estimated 110K branded searches and 88.1% estimated Share of Search within this set. Demandbase is in 2nd place, 78 percentage points behind at 10.1% Share of Search.

Global account based marketing tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
6sense87.4% → 88.1%89.1%Dec 202582.5%Jun 20261st
Demandbase10.2% → 10.1%15.2%Jun 20268.6%Dec 20252nd
Madison Logic1.2% → 1.3%1.9%Apr 20261.2%Oct 20253rd
RollWorks1% → 0.47%1%Oct 20250.47%Jul 20264th
Terminus0.17% → 0.07%0.17%Oct 20250.07%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, 6sense’s estimated Share of Search among account based marketing tools worldwide increased from 87.4% to 88.1%.
  • Across the 11 months ending August 2026, RollWorks’ estimated Share of Search among account based marketing tools worldwide decreased from 1% to 0.47%.
  • Across the 11 months ending August 2026, 6sense’s estimated Share of Search among account based marketing tools worldwide peaked at 89.1% in December 2025 and was lowest at 82.5% in June 2026.
  • Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among account based marketing tools worldwide peaked at 15.2% in June 2026 and was lowest at 8.6% in December 2025.
  • Across the 11 months ending August 2026, Demandbase, Madison Logic and Terminus held steady: their estimated Share of Search among account based marketing tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for account based marketing tools worldwide in August 2026?

  1. In August 2026, 6sense gained estimated Share of Search among account based marketing tools worldwide, from 87.5% to 88.1%.

  2. In August 2026, Demandbase lost estimated Share of Search among account based marketing tools worldwide, from 10.7% to 10.1%.

  3. Estimated monthly branded searches for Terminus worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026.

  4. Estimated monthly branded searches for RollWorks worldwide fell 63.1% over 11 measured months, from 1.6K to 590 in August 2026.

  5. Estimated monthly branded searches for Madison Logic worldwide fell 15.5% over 11 measured months, from 1.9K to 1.6K in August 2026.

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