Demandbase vs Terminus:Which is more popular by branded search?
In August 2026, Demandbase had more branded searches than Terminus among account based marketing platforms worldwide. Demandbase was estimated to have 12.6K branded searches compared to Terminus’ 90, and held a 10.1% Share of Search versus Terminus’ 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Demandbase or Terminus?
Compare the platforms used to run account based marketing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Demandbase, Terminus. The figures are in the table below the chart.
View monthly share of search table
| Month | 6sense | Demandbase | Madison Logic | RollWorks | Terminus |
|---|---|---|---|---|---|
| Oct 2025 | 87.4% | 10.2% | 1.2% | 1% | 0.17% |
| Nov 2025 | 87.5% | 10.3% | 1.3% | 0.79% | 0.17% |
| Dec 2025 | 89.1% | 8.6% | 1.3% | 0.81% | 0.14% |
| Jan 2026 | 87.2% | 10.4% | 1.5% | 0.79% | 0.17% |
| Feb 2026 | 85.1% | 12.1% | 1.8% | 0.82% | 0.13% |
| Mar 2026 | 84.9% | 12.4% | 1.9% | 0.77% | 0.13% |
| Apr 2026 | 86.8% | 10.5% | 1.9% | 0.69% | 0.11% |
| May 2026 | 87.4% | 10.7% | 1.3% | 0.57% | 0.09% |
| Jun 2026 | 82.5% | 15.2% | 1.5% | 0.65% | 0.08% |
| Jul 2026 | 87.5% | 10.7% | 1.3% | 0.47% | 0.09% |
| Aug 2026 | 88.1% | 10.1% | 1.3% | 0.47% | 0.07% |
| Sep 2026 | — | — | — | — | — |
How has the Demandbase and Terminus comparison changed over the last 12 months?
3 findings
- Demandbase was ahead of Terminus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among account based marketing platforms worldwide moved from 10.2% to 10.1%, and its estimated monthly branded searches moved from 15.8K to 12.6K.
- Across the 11 months ending August 2026, Terminus’ estimated Share of Search among account based marketing platforms worldwide moved from 0.17% to 0.07%, and its estimated monthly branded searches moved from 260 to 90.
How did search popularity change for account based marketing platforms worldwide in August 2026?
2 changes
In August 2026, Demandbase lost estimated Share of Search among account based marketing platforms worldwide, from 10.7% to 10.1%.
Estimated monthly branded searches for Terminus worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Demandbase’s and Terminus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Demandbase
6 branded search terms
- demandbase
- demandbase abm
- demandbase abm platform
- demandbase intent data
- demandbase one
- demandbase.com
Terminus
1 branded search term
- terminus abm
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.