Brandwave

How popular isCulture Amp?

In September 2026, people searched for Culture Amp by name about 49,500 times worldwide, about the same as the previous year. These searches made up 68.1% of all global HR analytics platform searches, placing Culture Amp first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about HR analytics platforms, Culture Amp appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Culture Amp is the most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Culture AmpShare of searches 68.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. VisierShare of searches 20.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. ChartHopShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. One ModelShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. CrunchrShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top HR analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Culture Amp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Culture Amp is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Visier1st
  2. Workday2nd
  3. ChartHop3rd
  4. One Model4th
  5. Culture Amp5th
  6. Crunchr6th
  7. PeopleInsight–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Visier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Workday5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ChartHop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • One Model3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Culture Amp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crunchr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PeopleInsight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which HR analytics platforms compete with Culture Amp?

Culture Amp against HR analytics platforms worldwide, by month

Share of searches by month for Culture Amp, Visier, ChartHop, One Model. The figures are in the table below the chart.

View monthly share of searches table
MonthCulture AmpVisierChartHopOne ModelCrunchrPeopleInsightWorkday
Oct 202562.8%23%5.6%4.6%2%1.6%0.41%
Nov 202562.1%22.7%4.5%6.8%2%1.6%0.26%
Dec 202563.5%23.2%5.6%3.8%2%1.6%0.33%
Jan 202667.4%20.2%6%3.2%1.8%1.1%0.23%
Feb 202668.3%20.4%5%2.7%2.1%1.1%0.29%
Mar 202658.9%26.3%6.4%4.2%2.3%1.5%0.38%
Apr 202653.4%29.2%7.1%4.7%2.6%2.6%0.42%
May 202655.2%30.2%6%4%2.7%1.7%0.35%
Jun 202667%20%6%3.2%2.2%1.4%0.28%
Jul 202663.4%23.2%5.6%3.8%2%1.4%0.61%
Aug 202663%23%6.8%3.7%2%1.1%0.26%
Sep 202668.1%20.4%5%3.3%1.8%1.2%0.23%

  1. 1.Culture Amp

    68.1%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +5.1 points.

  2. 2.Visier

    20.4%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.ChartHop

    5%

    Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  4. 4.One Model

    3.3%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Crunchr

    1.8%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.PeopleInsight

    1.2%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  7. 7.Workday

    0.23%

    Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Culture Amp and its closest rivals

Every comparison with Culture Amp

20 comparisons

How has branded search demand for Culture Amp changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Culture Amp worldwide held steady, from 49.6K to 49.5K.
  • Across the 12 months ending September 2026, Culture Amp’s share of searches among HR analytics platforms worldwide increased from 62.8% to 68.1%.
  • Across the 12 months ending September 2026, Culture Amp’s share of searches among HR analytics platforms worldwide peaked at 68.3% in February 2026 and was lowest at 53.4% in April 2026.

How did search popularity change for HR analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, Culture Amp gained share of searches among HR analytics platforms worldwide, from 63% to 68.1%.

  2. In September 2026, Visier lost share of searches among HR analytics platforms worldwide, from 23% to 20.4%.

  3. In September 2026, ChartHop lost share of searches among HR analytics platforms worldwide, from 6.8% to 5%.

  4. Estimated monthly branded searches for Workday worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

  5. Estimated monthly branded searches for One Model worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  6. Estimated monthly branded searches for PeopleInsight worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are Culture Amp’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Culture Amp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • culture amp
  • culture amp app
  • culture amp software
  • cultureamp

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How the Brand Demand Index is measured

Where does Culture Amp compete?

Culture Amp is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Employee survey platforms3rd of 87.1%Show ranking
Employee engagement platforms3rd of 911.8%Show ranking
Performance review software1st of 857.8%Show ranking
Employee performance management platforms1st of 765.8%Show ranking
HR analytics platforms1st of 768.1%Shown above
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