Culture Amp vs PeopleInsight:Which is more popular?
In September 2026, Culture Amp had more branded searches than PeopleInsight among HR analytics platforms worldwide. Culture Amp had about 49,500 branded searches, while PeopleInsight had 880. Culture Amp made up 68.1% of all HR analytics platform searches we track, and PeopleInsight accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about HR analytics platforms, Culture Amp appeared in two of the five answers and PeopleInsight in none.
Who do people search for more?
Culture Amp, about 56 searches for every 1 for PeopleInsight
Who does AI mention more?
Culture Amp, mentioned in 2 of 5 answers, PeopleInsight in 0
Who does AI recommend more?
Culture Amp, the only one of the two named
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Top HR analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Culture Amp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PeopleInsight did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Visier1st
Workday2nd
ChartHop3rd
One Model4th- Culture Amp5th
Crunchr6th
PeopleInsight–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Visier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Workday5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ChartHop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- One Model3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Culture Amp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crunchr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PeopleInsight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about HR analytics platforms
5 answers
Asked ChatGPT
“Which HR analytics platform should I use?”
Asked ChatGPT
“What are the best HR analytics platforms?”
Asked ChatGPT
“What's the best HR analytics platform for people data reporting?”
Searched Google, AI Overview
“hr analytics platform”
Searched Google, AI Overview
“people analytics software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Culture Amp or PeopleInsight more popular in search?
This chart shows how often people search Google for Culture Amp and PeopleInsight by name. Each line represents a brand's share of searches for all seven HR analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Culture Amp, PeopleInsight. The figures are in the table below the chart.
View monthly share of searches table
| Month | Culture Amp | Visier | ChartHop | One Model | Crunchr | PeopleInsight | Workday |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 23% | 5.6% | 4.6% | 2% | 1.6% | 0.41% |
| Nov 2025 | 62.1% | 22.7% | 4.5% | 6.8% | 2% | 1.6% | 0.26% |
| Dec 2025 | 63.5% | 23.2% | 5.6% | 3.8% | 2% | 1.6% | 0.33% |
| Jan 2026 | 67.4% | 20.2% | 6% | 3.2% | 1.8% | 1.1% | 0.23% |
| Feb 2026 | 68.3% | 20.4% | 5% | 2.7% | 2.1% | 1.1% | 0.29% |
| Mar 2026 | 58.9% | 26.3% | 6.4% | 4.2% | 2.3% | 1.5% | 0.38% |
| Apr 2026 | 53.4% | 29.2% | 7.1% | 4.7% | 2.6% | 2.6% | 0.42% |
| May 2026 | 55.2% | 30.2% | 6% | 4% | 2.7% | 1.7% | 0.35% |
| Jun 2026 | 67% | 20% | 6% | 3.2% | 2.2% | 1.4% | 0.28% |
| Jul 2026 | 63.4% | 23.2% | 5.6% | 3.8% | 2% | 1.4% | 0.61% |
| Aug 2026 | 63% | 23% | 6.8% | 3.7% | 2% | 1.1% | 0.26% |
| Sep 2026 | 68.1% | 20.4% | 5% | 3.3% | 1.8% | 1.2% | 0.23% |
How has the Culture Amp and PeopleInsight comparison changed over the last 12 months?
3 findings
- Culture Amp was ahead of PeopleInsight in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Culture Amp’s share of searches among HR analytics platforms worldwide moved from 62.8% to 68.1%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, PeopleInsight’s share of searches among HR analytics platforms worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for HR analytics platforms worldwide in September 2026?
2 changes
In September 2026, Culture Amp gained share of searches among HR analytics platforms worldwide, from 63% to 68.1%.
Estimated monthly branded searches for PeopleInsight worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Culture Amp’s and PeopleInsight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culture Amp
1 branded search term
- culture amp
PeopleInsight
1 branded search term
- peopleinsight
Other head-to-heads among HR analytics platforms
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