Brandwave

Crunchr vs Culture Amp:Which is more popular?

In September 2026, Culture Amp had more branded searches than Crunchr among HR analytics platforms worldwide. Culture Amp had about 49,500 branded searches, while Crunchr had 1,300. Culture Amp made up 68.1% of all HR analytics platform searches we track, and Crunchr accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about HR analytics platforms, Crunchr and Culture Amp each appeared in two of the five answers. Culture Amp was mentioned before Crunchr in two out of three answers that named either.

Among HR analytics platforms worldwide in September 2026

Who do people search for more?

Culture Amp, about 38 searches for every 1 for Crunchr

Culture Amp 49.5K searchesCrunchr 1.3K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Crunchr in 2 of 5Culture Amp in 2 of 5

Who does AI recommend more?

Culture Amp, named ahead of Crunchr in 2 of 3 answers

Culture Amp first in 2Crunchr first in 1

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Top HR analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crunchr was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Culture Amp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Culture Amp was listed before Crunchr in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Visier1st
  2. Workday2nd
  3. ChartHop3rd
  4. One Model4th
  5. Culture Amp5th
  6. Crunchr6th
  7. PeopleInsight–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Visier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Workday5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ChartHop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • One Model3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Culture Amp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crunchr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PeopleInsight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Crunchr or Culture Amp more popular in search?

This chart shows how often people search Google for Crunchr and Culture Amp by name. Each line represents a brand's share of searches for all seven HR analytics platforms we track, month by month, from English-language searches worldwide.

Crunchr and Culture Amp among HR analytics platforms worldwide, by month

Share of searches by month for Culture Amp, Crunchr. The figures are in the table below the chart.

View monthly share of searches table
MonthCulture AmpVisierChartHopOne ModelCrunchrPeopleInsightWorkday
Oct 202562.8%23%5.6%4.6%2%1.6%0.41%
Nov 202562.1%22.7%4.5%6.8%2%1.6%0.26%
Dec 202563.5%23.2%5.6%3.8%2%1.6%0.33%
Jan 202667.4%20.2%6%3.2%1.8%1.1%0.23%
Feb 202668.3%20.4%5%2.7%2.1%1.1%0.29%
Mar 202658.9%26.3%6.4%4.2%2.3%1.5%0.38%
Apr 202653.4%29.2%7.1%4.7%2.6%2.6%0.42%
May 202655.2%30.2%6%4%2.7%1.7%0.35%
Jun 202667%20%6%3.2%2.2%1.4%0.28%
Jul 202663.4%23.2%5.6%3.8%2%1.4%0.61%
Aug 202663%23%6.8%3.7%2%1.1%0.26%
Sep 202668.1%20.4%5%3.3%1.8%1.2%0.23%

How has the Crunchr and Culture Amp comparison changed over the last 12 months?

3 findings
  • Culture Amp was ahead of Crunchr in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crunchr’s share of searches among HR analytics platforms worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Culture Amp’s share of searches among HR analytics platforms worldwide moved from 62.8% to 68.1%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for HR analytics platforms worldwide in September 2026?

2 changes

  1. In September 2026, Culture Amp gained share of searches among HR analytics platforms worldwide, from 63% to 68.1%.

  2. Estimated monthly branded searches for Crunchr worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crunchr’s and Culture Amp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crunchr

1 branded search term

  • crunchr

Culture Amp

1 branded search term

  • culture amp

How the Brand Demand Index is measured

Other head-to-heads among HR analytics platforms

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