Brandwave

How popular isCulture Amp?

In September 2026, people searched for Culture Amp by name about 49,500 times worldwide, about the same as the previous year. These searches made up 65.8% of all global employee performance management platform searches, placing Culture Amp first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about employee performance management platforms, Culture Amp appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Culture Amp is the most searched of 7 competitors and the third most recommended in AI answers.

  1. Culture AmpShare of searches 65.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. PerformYardShare of searches 13.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. 15FiveShare of searches 10.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. BetterworksShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. TeamflectShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top employee performance management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Culture Amp was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Culture Amp is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lattice1st
  2. 15Five2nd
  3. Culture Amp3rd
  4. Teamflect4th
  5. Leapsome5th
  6. PerformYard6th
  7. Betterworks7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lattice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 15Five4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Culture Amp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PerformYard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leapsome3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teamflect2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Betterworks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee performance management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which employee performance management platforms compete with Culture Amp?

Culture Amp against employee performance management platforms worldwide, by month

Share of searches by month for Culture Amp, PerformYard, 15Five, Betterworks, Teamflect. The figures are in the table below the chart.

View monthly share of searches table
MonthCulture AmpPerformYard15FiveBetterworksTeamflectLatticeLeapsome
Oct 202554.9%13.5%17.9%9.2%4%0.35%0.16%
Nov 202557.1%14%15.6%9.5%3.3%0.37%0.14%
Dec 202552.4%15.7%17.1%10.6%3.7%0.41%0.14%
Jan 202656%13.8%15%11.3%3.3%0.3%0.16%
Feb 202660.1%14.8%11.2%10%3.6%0.22%0.13%
Mar 202651.4%18.9%14.5%10.4%4.6%0.16%0.14%
Apr 202648.9%18%16.3%12.1%4.3%0.22%0.13%
May 202652.8%19.4%14.7%8.8%3.8%0.24%0.18%
Jun 202657%14%18.2%7.7%2.8%0.16%0.16%
Jul 202654.3%16.3%14.8%11%3.2%0.25%0.15%
Aug 202652.8%15.9%20.7%7.1%3.1%0.2%0.1%
Sep 202665.8%13.3%10.1%7.3%3.2%0.23%0.15%

  1. 1.Culture Amp

    65.8%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +12.9 points.

  2. 2.PerformYard

    13.3%

    Moved from 3rd to 2nd. 10K estimated branded searches, -17.7% vs prior month. Share -2.6 points.

  3. 3.15Five

    10.1%

    Moved from 2nd to 3rd. 7.6K estimated branded searches, -52.2% vs prior month. Share -10.6 points.

  4. 4.Betterworks

    7.3%

    Held 4th. 5.5K estimated branded searches, +0.18% vs prior month. Share +0.1 points.

  5. 5.Teamflect

    3.2%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Lattice

    0.23%

    Held 6th. 170 estimated branded searches, +13.3% vs prior month. Share 0 points.

  7. 7.Leapsome

    0.15%

    Held 7th. 110 estimated branded searches, +37.5% vs prior month. Share 0 points.

Compare popularity between Culture Amp and its closest rivals

Every comparison with Culture Amp

18 comparisons

How has branded search demand for Culture Amp changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Culture Amp worldwide held steady, from 49.6K to 49.5K.
  • Across the 12 months ending September 2026, Culture Amp’s share of searches among employee performance management platforms worldwide increased from 54.9% to 65.8%.
  • Across the 12 months ending September 2026, Culture Amp’s share of searches among employee performance management platforms worldwide peaked at 65.8% in September 2026 and was lowest at 48.9% in April 2026.

How did search popularity change for employee performance management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Culture Amp gained share of searches among employee performance management platforms worldwide, from 52.8% to 65.8%.

  2. In September 2026, 15Five lost share of searches among employee performance management platforms worldwide, from 20.7% to 10.1%.

  3. In September 2026, PerformYard lost share of searches among employee performance management platforms worldwide, from 15.9% to 13.3%.

  4. Estimated monthly branded searches for Lattice worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

  5. Estimated monthly branded searches for Betterworks worldwide fell 33.7% over 12 measured months, from 8.3K to 5.5K in September 2026.

  6. Estimated monthly branded searches for Teamflect worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are Culture Amp’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Culture Amp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • culture amp
  • culture amp app
  • culture amp software
  • cultureamp

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How the Brand Demand Index is measured

Where does Culture Amp compete?

Culture Amp is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Employee survey platforms3rd of 87.1%Show ranking
Employee engagement platforms2nd of 515.5%Show ranking
Performance review software1st of 857.8%Show ranking
Employee performance management platforms1st of 765.8%Shown above
HR analytics platforms1st of 768.1%Show ranking
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