Brandwave

How popular isCOREtec?

In September 2026, people searched for COREtec by name about 41,900 times worldwide, an 18.2% decrease from the previous year. These searches made up 16.5% of all global vinyl and laminate flooring brand searches, placing COREtec second out of nine brands. When we asked both ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, COREtec appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

COREtec is the second most searched of 9 competitors and the most recommended in AI answers.

  1. TarkettShare of searches 29.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. COREtecShare of searches 16.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. GerflorShare of searches 16%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PergoShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Shaw FloorsShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, COREtec was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. COREtec is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. COREtec1st
  2. Mohawk2nd
  3. Shaw Floors3rd
  4. Pergo4th
  5. LifeProof5th
  6. Karndean6th
  7. Quick-Step7th
  8. Tarkett–
  9. Gerflor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mohawk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COREtec4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shaw Floors4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LifeProof3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quick-Step3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karndean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gerflor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vinyl and laminate flooring brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which vinyl and laminate flooring brands compete with COREtec?

COREtec against vinyl and laminate flooring brands worldwide, by month

Share of searches by month for Tarkett, COREtec, Gerflor, Pergo, Shaw Floors, Mohawk, Karndean, LifeProof, Quick-Step. The figures are in the table below the chart.

View monthly share of searches table
MonthTarkettCOREtecGerflorPergoShaw FloorsMohawkKarndeanLifeProofQuick-Step
Oct 202528.2%16%15.4%8.5%10.3%6.9%5.6%5.6%3.3%
Nov 202529.9%16.9%16.4%7.3%9%6%4.9%6%3.5%
Dec 202529%15.8%15.9%8.7%8.7%7.1%4.7%7.1%3%
Jan 202627.8%17%15.2%8.3%10.2%6.8%5.6%5.6%3.7%
Feb 202629.3%16.6%16.1%7.2%8.8%8.8%4.8%4.8%3.6%
Mar 202627.5%19.1%15.1%10.1%8.2%6.8%5.5%4.5%3.3%
Apr 202628.5%16.1%15.6%12.8%8.5%7%4.7%3.8%3.1%
May 202623.7%16.4%15.9%19.4%7.1%5.8%4.7%3.9%3.1%
Jun 202625.7%16.6%14.1%17.2%7.7%6.3%5.1%4.2%3.1%
Jul 202628.1%18.2%15.4%10.3%8.4%6.9%4.6%4.6%3.6%
Aug 202629.1%18.9%13%8.7%8.7%7.1%5.8%4.8%3.8%
Sep 202629.2%16.5%16%8.8%8.8%7.1%4.8%4.8%4%

  1. 1.Tarkett

    29.2%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.COREtec

    16.5%

    Held 2nd. 41.9K estimated branded searches, -12.5% vs prior month. Share -2.3 points.

  3. 3.Gerflor

    16%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +3 points.

  4. 4.Pergo

    8.8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Shaw Floors

    8.8%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mohawk

    7.1%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Karndean

    4.8%

    Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  8. 8.LifeProof

    4.8%

    Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Quick-Step

    4%

    Held 9th. 10.2K estimated branded searches, +5.2% vs prior month. Share +0.2 points.

Compare popularity between COREtec and its closest rivals

Every comparison with COREtec

11 comparisons

How has branded search demand for COREtec changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for COREtec worldwide fell from 51.2K to 41.9K.
  • Across the 12 months ending September 2026, COREtec’s share of searches among vinyl and laminate flooring brands worldwide increased from 16% to 16.5%.
  • Across the 12 months ending September 2026, COREtec’s share of searches among vinyl and laminate flooring brands worldwide peaked at 19.1% in March 2026 and was lowest at 15.8% in December 2025.

How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?

6 changes

  1. In September 2026, Gerflor gained share of searches among vinyl and laminate flooring brands worldwide, from 13% to 16%.

  2. In September 2026, COREtec lost share of searches among vinyl and laminate flooring brands worldwide, from 18.9% to 16.5%.

  3. In September 2026, Karndean lost share of searches among vinyl and laminate flooring brands worldwide, from 5.8% to 4.8%.

  4. Tarkett’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 25.7% to 29.2% in September 2026.

  5. Shaw Floors’ share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 7.7% to 8.8% in September 2026.

  6. Quick-Step’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 3.1% to 4% in September 2026.

How are COREtec’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using COREtec’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coretec
  • coretec flooring

Do you work for COREtec? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does COREtec compete?

COREtec is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vinyl and laminate flooring brands2nd of 916.5%Shown above
Flooring2nd of 723.2%Show ranking
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