Brandwave

Armstrong Flooring vs COREtec:Which is more popular?

In September 2026, COREtec had more branded searches than Armstrong Flooring among flooring worldwide. COREtec had about 41,900 branded searches, while Armstrong Flooring had 8,100. COREtec made up 23.2% of all flooring searches we track, and Armstrong Flooring accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about flooring, COREtec appeared in three of the five answers and Armstrong Flooring in none.

Among flooring worldwide in September 2026

Who do people search for more?

COREtec, about 5 searches for every 1 for Armstrong Flooring

COREtec 41.9K searchesArmstrong Flooring 8.1K searches

Who does AI mention more?

COREtec, mentioned in 3 of 5 answers, Armstrong Flooring in 0

COREtec in 3 of 5Armstrong Flooring in 0 of 5

Who does AI recommend more?

COREtec, the only one of the two named

COREtec first in 3Armstrong Flooring never named

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Top flooring in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, COREtec was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Armstrong Flooring did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. COREtec1st
  2. Shaw2nd
  3. Pergo3rd
  4. Tarkett–
  5. Quick-Step–
  6. Armstrong Flooring–
  7. Kahrs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • COREtec3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pergo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shaw3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quick-Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Armstrong Flooring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kahrs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flooring

5 answers

  • Asked ChatGPT

    “Which flooring brand should I buy?”

    1. 1COREtec
    2. 2Pergo
    3. 3Shaw

  • Asked ChatGPT

    “What are the best flooring brands?”

    1. 1COREtec
    2. 2Shaw
    3. 3Pergo

  • Asked ChatGPT

    “What's the best flooring brand for a home renovation?”

    1. 1Shaw
    2. 2COREtec

  • Searched Google, AI Overview

    “laminate flooring”

    1. Searched Google, AI Overview

      “vinyl flooring”

      1. 1Pergo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Armstrong Flooring or COREtec more popular in search?

    This chart shows how often people search Google for Armstrong Flooring and COREtec by name. Each line represents a brand's share of searches for all seven flooring we track, month by month, from English-language searches worldwide.

    Armstrong Flooring and COREtec among flooring worldwide, by month

    Share of searches by month for COREtec, Armstrong Flooring. The figures are in the table below the chart.

    View monthly share of searches table
    MonthTarkettCOREtecPergoShawQuick-StepArmstrong FlooringKahrs
    Oct 202540.2%22.8%12%14.7%4.8%4.4%1.1%
    Nov 202542.3%23.9%10.4%12.7%5%4.6%1.1%
    Dec 202542%22.9%12.6%12.6%4.3%4.6%1.1%
    Jan 202639.2%24%11.7%14.3%5.2%4.3%1.3%
    Feb 202642.2%23.9%10.3%12.6%5.2%4.6%1.1%
    Mar 202638.3%26.5%14%11.5%4.5%4.2%1%
    Apr 202639.1%22.1%17.5%11.7%4.2%4.3%1%
    May 202632.5%22.5%26.6%9.8%4.3%3.6%0.83%
    Jun 202634.8%22.5%23.3%10.4%4.2%3.8%0.89%
    Jul 202638.8%25.1%14.2%11.6%4.9%4.2%1%
    Aug 202639.7%25.7%11.9%11.9%5.2%4.3%1.3%
    Sep 202641%23.2%12.3%12.3%5.7%4.5%1.1%

    How has the Armstrong Flooring and COREtec comparison changed over the last 12 months?

    3 findings
    • COREtec was ahead of Armstrong Flooring in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Armstrong Flooring’s share of searches among flooring worldwide moved from 4.4% to 4.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
    • Across the 12 months ending September 2026, COREtec’s share of searches among flooring worldwide moved from 22.8% to 23.2%, and its estimated monthly branded searches moved from 51.2K to 41.9K.

    How did search popularity change for flooring worldwide in September 2026?

    2 changes

    1. In September 2026, COREtec lost share of searches among flooring worldwide, from 25.7% to 23.2%.

    2. Armstrong Flooring’s share of searches among flooring worldwide has gained ground for 3 months in a row, from 3.8% to 4.5% in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Armstrong Flooring’s and COREtec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Armstrong Flooring

    1 branded search term

    • armstrong flooring

    COREtec

    2 branded search terms

    • coretec
    • coretec flooring

    How the Brand Demand Index is measured

    Other head-to-heads among flooring

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