How popular isShaw in search?
In August 2026, there were an estimated 22.2K branded searches for Shaw worldwide which is down 32.9% over the last 11 months. Shaw holds 10.9% estimated Share of Search among flooring worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Quick-Step36.5%- Tarkett36.5%
- Pergo10.9%
- Shaw10.9%
- Armstrong Flooring4%
- Kahrs1.2%
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Which flooring compete with Shaw?
Share of Search by month for Quick-Step, Tarkett, Pergo, Shaw, Armstrong Flooring. The figures are in the table below the chart.
View monthly share of search table
| Month | Quick-Step | Tarkett | Pergo | Shaw | Armstrong Flooring | Kahrs |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 35.7% | 10.7% | 13.1% | 3.9% | 0.95% |
| Nov 2025 | 37.3% | 37.3% | 9.2% | 11.2% | 4.1% | 0.99% |
| Dec 2025 | 61% | 22.5% | 6.7% | 6.7% | 2.5% | 0.58% |
| Jan 2026 | 35.6% | 35.6% | 10.7% | 13% | 3.9% | 1.1% |
| Feb 2026 | 37.3% | 37.3% | 9.2% | 11.2% | 4.1% | 0.99% |
| Mar 2026 | 35.7% | 35.7% | 13.1% | 10.7% | 3.9% | 0.95% |
| Apr 2026 | 30.3% | 37% | 16.6% | 11.1% | 4.1% | 0.98% |
| May 2026 | 30.7% | 30.7% | 25.1% | 9.2% | 3.4% | 0.79% |
| Jun 2026 | 32.2% | 32.2% | 21.5% | 9.7% | 3.5% | 0.83% |
| Jul 2026 | 35.7% | 35.7% | 13.1% | 10.7% | 3.9% | 0.92% |
| Aug 2026 | 36.5% | 36.5% | 10.9% | 10.9% | 4% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 74K | 0% | +0.8 points | |
| 2, held 2nd | 36.5% | 74K | 0% | +0.8 points | |
| 3, held 3rd | 10.9% | 22.2K | -18.1% | -2.1 points | |
| 4, held 4th | 10.9% | 22.2K | 0% | +0.2 points | |
| 5, held 5th | 4% | 8.1K | 0% | +0.1 points | |
| 6, held 6th | 1.2% | 2.4K | +26.3% | +0.3 points |
36.5%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.Tarkett
36.5%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.
3.Pergo
10.9%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.1 points.
4.Shaw
10.9%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Kahrs
1.2%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.
Compare search popularity between Shaw and its closest rivals
How has branded search demand for Shaw changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Shaw worldwide fell from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Shaw’s estimated Share of Search among flooring worldwide decreased from 13.1% to 10.9%.
- Across the 11 months ending August 2026, Shaw’s estimated Share of Search among flooring worldwide peaked at 13.1% in October 2025 and was lowest at 6.7% in December 2025.
- Across the 11 months ending August 2026, Shaw fell from 3rd to 4th among flooring worldwide.
How did search popularity change for flooring worldwide in August 2026?
5 changes
In August 2026, Quick-Step gained estimated Share of Search among flooring worldwide, from 35.7% to 36.5%.
In August 2026, Tarkett gained estimated Share of Search among flooring worldwide, from 35.7% to 36.5%.
In August 2026, Pergo lost estimated Share of Search among flooring worldwide, from 13.1% to 10.9%.
Shaw’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 9.2% to 10.9% in August 2026.
Armstrong Flooring’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 3.4% to 4% in August 2026.
How is Shaw measured?
Brandwave collects information about searches that people make online using Shaw’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- shaw flooring
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Is Shaw your brand?
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