Brandwave

How popular isPergo in search?

In August 2026, there were an estimated 22.2K branded searches for Pergo worldwide which is down 18.1% over the last 11 months. Pergo holds 8% estimated Share of Search among flooring worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Quick-Step53.4%
  2. Tarkett26.7%
  3. Pergo8%
  4. Shaw8%
  5. Armstrong Flooring2.9%
  6. Kahrs0.87%
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Which flooring compete with Pergo?

Pergo against flooring worldwide, by month

Share of Search by month for Quick-Step, Tarkett, Pergo, Shaw, Armstrong Flooring. The figures are in the table below the chart.

View monthly share of search table
MonthQuick-StepTarkettPergoShawArmstrong FlooringKahrs
Oct 202552.6%26.3%7.9%9.6%2.9%0.7%
Nov 202554.3%27.2%6.7%8.1%3%0.72%
Dec 202575.8%14%4.2%4.2%1.5%0.36%
Jan 202652.5%26.3%7.9%9.6%2.9%0.84%
Feb 202654.3%27.2%6.7%8.1%3%0.72%
Mar 202652.6%26.3%9.6%7.9%2.9%0.7%
Apr 202646.5%28.4%12.7%8.5%3.1%0.75%
May 202647%23.5%19.2%7.1%2.6%0.6%
Jun 202648.7%24.4%16.3%7.3%2.7%0.63%
Jul 202652.6%26.3%9.6%7.9%2.9%0.68%
Aug 202653.4%26.7%8%8%2.9%0.87%
Sep 2026——————

  1. 1.Quick-Step

    53.4%

    Held 1st. 148K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Tarkett

    26.7%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Pergo

    8%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.6 points.

  4. 4.Shaw

    8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Armstrong Flooring

    2.9%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kahrs

    0.87%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

Compare search popularity between Pergo and its closest rivals

Every comparison with Pergo

How has branded search demand for Pergo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pergo worldwide fell from 27.1K to 22.2K.
  • Across the 11 months ending August 2026, Pergo’s estimated Share of Search among flooring worldwide peaked at 19.2% in May 2026 and was lowest at 4.2% in December 2025.
  • Across the 11 months ending August 2026, Pergo rose from 4th to 3rd among flooring worldwide.

How did search popularity change for flooring worldwide in August 2026?

  1. In August 2026, Quick-Step gained estimated Share of Search among flooring worldwide, from 52.6% to 53.4%.

  2. In August 2026, Pergo lost estimated Share of Search among flooring worldwide, from 9.6% to 8%.

  3. Tarkett’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 23.5% to 26.7% in August 2026.

  4. Shaw’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 7.1% to 8% in August 2026.

  5. Estimated monthly branded searches for Armstrong Flooring worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How is Pergo measured?

Brandwave collects information about searches that people make online using Pergo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pergo flooring

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How the Brand Demand Index is measured

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