Brandwave

Flooring:Which brands are most popular in search?

Quick-Step and Tarkett share the highest estimated Share of Search among flooring worldwide, at 36.5% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Quick-Step36.5%
  2. Tarkett36.5%
  3. Pergo10.9%
  4. Shaw10.9%
  5. Armstrong Flooring4%
  6. Kahrs1.2%

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Share of SearchLeaderboard

Compare the flooring people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among flooring worldwide, by month

Share of Search by month for Quick-Step, Tarkett, Pergo, Shaw, Armstrong Flooring. The figures are in the table below the chart.

View monthly share of search table
MonthQuick-StepTarkettPergoShawArmstrong FlooringKahrs
Oct 202535.7%35.7%10.7%13.1%3.9%0.95%
Nov 202537.3%37.3%9.2%11.2%4.1%0.99%
Dec 202561%22.5%6.7%6.7%2.5%0.58%
Jan 202635.6%35.6%10.7%13%3.9%1.1%
Feb 202637.3%37.3%9.2%11.2%4.1%0.99%
Mar 202635.7%35.7%13.1%10.7%3.9%0.95%
Apr 202630.3%37%16.6%11.1%4.1%0.98%
May 202630.7%30.7%25.1%9.2%3.4%0.79%
Jun 202632.2%32.2%21.5%9.7%3.5%0.83%
Jul 202635.7%35.7%13.1%10.7%3.9%0.92%
Aug 202636.5%36.5%10.9%10.9%4%1.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Quick-Step

    36.5%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Tarkett

    36.5%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Pergo

    10.9%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.1 points.

  4. 4.Shaw

    10.9%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Armstrong Flooring

    4%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Kahrs

    1.2%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among flooring worldwide?

Quick-Step and Tarkett share the highest estimated Share of Search among flooring worldwide, at 36.5% in August 2026.

Global flooring, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Quick-Step35.7% → 36.5%61%Dec 202530.3%Apr 20261st
Tarkett35.7% → 36.5%37.3%Nov 202522.5%Dec 20252nd
Pergo10.7% → 10.9%25.1%May 20266.7%Dec 20254th → 3rd
Shaw13.1% → 10.9%13.1%Oct 20256.7%Dec 20253rd → 4th
Armstrong Flooring3.9% → 4%4.1%Nov 20252.5%Dec 20255th
Kahrs0.95% → 1.2%1.2%Aug 20260.58%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Quick-Step’s estimated Share of Search among flooring worldwide increased from 35.7% to 36.5%.
  • Across the 11 months ending August 2026, Tarkett’s estimated Share of Search among flooring worldwide increased from 35.7% to 36.5%.
  • Across the 11 months ending August 2026, Shaw’s estimated Share of Search among flooring worldwide decreased from 13.1% to 10.9%.
  • Across the 11 months ending August 2026, Quick-Step’s estimated Share of Search among flooring worldwide peaked at 61% in December 2025 and was lowest at 30.3% in April 2026.
  • Across the 11 months ending August 2026, Tarkett’s estimated Share of Search among flooring worldwide peaked at 37.3% in November 2025 and was lowest at 22.5% in December 2025.
  • Across the 11 months ending August 2026, Pergo’s estimated Share of Search among flooring worldwide peaked at 25.1% in May 2026 and was lowest at 6.7% in December 2025.
  • Across the 11 months ending August 2026, Shaw’s estimated Share of Search among flooring worldwide peaked at 13.1% in October 2025 and was lowest at 6.7% in December 2025.
  • Across the 11 months ending August 2026, Armstrong Flooring’s estimated Share of Search among flooring worldwide peaked at 4.1% in November 2025 and was lowest at 2.5% in December 2025.
  • Across the 11 months ending August 2026, Pergo rose from 4th to 3rd among flooring worldwide.
  • Across the 11 months ending August 2026, Shaw fell from 3rd to 4th among flooring worldwide.
  • Across the 11 months ending August 2026, Armstrong Flooring and Kahrs held steady: their estimated Share of Search among flooring worldwide each moved less than 0.5 percentage points.

How did search popularity change for flooring worldwide in August 2026?

  1. In August 2026, Quick-Step gained estimated Share of Search among flooring worldwide, from 35.7% to 36.5%.

  2. In August 2026, Tarkett gained estimated Share of Search among flooring worldwide, from 35.7% to 36.5%.

  3. In August 2026, Pergo lost estimated Share of Search among flooring worldwide, from 13.1% to 10.9%.

  4. Shaw’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 9.2% to 10.9% in August 2026.

  5. Armstrong Flooring’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 3.4% to 4% in August 2026.

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