Armstrong Flooring vs Tarkett:Which is more popular by branded search?
In August 2026, Tarkett had more branded searches than Armstrong Flooring among flooring worldwide. Tarkett was estimated to have 74K branded searches compared to Armstrong Flooring’s 8.1K, and held a 26.7% Share of Search versus Armstrong Flooring’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Armstrong Flooring or Tarkett?
Compare the flooring people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tarkett, Armstrong Flooring. The figures are in the table below the chart.
View monthly share of search table
| Month | Quick-Step | Tarkett | Pergo | Shaw | Armstrong Flooring | Kahrs |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 26.3% | 7.9% | 9.6% | 2.9% | 0.7% |
| Nov 2025 | 54.3% | 27.2% | 6.7% | 8.1% | 3% | 0.72% |
| Dec 2025 | 75.8% | 14% | 4.2% | 4.2% | 1.5% | 0.36% |
| Jan 2026 | 52.5% | 26.3% | 7.9% | 9.6% | 2.9% | 0.84% |
| Feb 2026 | 54.3% | 27.2% | 6.7% | 8.1% | 3% | 0.72% |
| Mar 2026 | 52.6% | 26.3% | 9.6% | 7.9% | 2.9% | 0.7% |
| Apr 2026 | 46.5% | 28.4% | 12.7% | 8.5% | 3.1% | 0.75% |
| May 2026 | 47% | 23.5% | 19.2% | 7.1% | 2.6% | 0.6% |
| Jun 2026 | 48.7% | 24.4% | 16.3% | 7.3% | 2.7% | 0.63% |
| Jul 2026 | 52.6% | 26.3% | 9.6% | 7.9% | 2.9% | 0.68% |
| Aug 2026 | 53.4% | 26.7% | 8% | 8% | 2.9% | 0.87% |
| Sep 2026 | — | — | — | — | — | — |
How has the Armstrong Flooring and Tarkett comparison changed over the last 12 months?
3 findings
- Tarkett was ahead of Armstrong Flooring in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Armstrong Flooring’s estimated Share of Search among flooring worldwide held steady at 2.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Tarkett’s estimated Share of Search among flooring worldwide moved from 26.3% to 26.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for flooring worldwide in August 2026?
2 changes
Tarkett’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 23.5% to 26.7% in August 2026.
Estimated monthly branded searches for Armstrong Flooring worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Armstrong Flooring’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Armstrong Flooring
1 branded search term
- armstrong flooring
Tarkett
1 branded search term
- tarkett
Put your own brand in this comparison
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