How popular isArmstrong Flooring in search?
In August 2026, there were an estimated 8.1K branded searches for Armstrong Flooring worldwide which is down 18.2% over the last 11 months. Armstrong Flooring holds 4% estimated Share of Search among flooring worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Quick-Step36.5%- Tarkett36.5%
Pergo10.9%
Shaw10.9%- Armstrong Flooring4%
Kahrs1.2%
Follow Armstrong Flooring and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which flooring compete with Armstrong Flooring?
Share of Search by month for Quick-Step, Tarkett, Pergo, Shaw, Armstrong Flooring. The figures are in the table below the chart.
View monthly share of search table
| Month | Quick-Step | Tarkett | Pergo | Shaw | Armstrong Flooring | Kahrs |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 35.7% | 10.7% | 13.1% | 3.9% | 0.95% |
| Nov 2025 | 37.3% | 37.3% | 9.2% | 11.2% | 4.1% | 0.99% |
| Dec 2025 | 61% | 22.5% | 6.7% | 6.7% | 2.5% | 0.58% |
| Jan 2026 | 35.6% | 35.6% | 10.7% | 13% | 3.9% | 1.1% |
| Feb 2026 | 37.3% | 37.3% | 9.2% | 11.2% | 4.1% | 0.99% |
| Mar 2026 | 35.7% | 35.7% | 13.1% | 10.7% | 3.9% | 0.95% |
| Apr 2026 | 30.3% | 37% | 16.6% | 11.1% | 4.1% | 0.98% |
| May 2026 | 30.7% | 30.7% | 25.1% | 9.2% | 3.4% | 0.79% |
| Jun 2026 | 32.2% | 32.2% | 21.5% | 9.7% | 3.5% | 0.83% |
| Jul 2026 | 35.7% | 35.7% | 13.1% | 10.7% | 3.9% | 0.92% |
| Aug 2026 | 36.5% | 36.5% | 10.9% | 10.9% | 4% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 74K | 0% | +0.8 points | |
| 2, held 2nd | 36.5% | 74K | 0% | +0.8 points | |
| 3, held 3rd | 10.9% | 22.2K | -18.1% | -2.1 points | |
| 4, held 4th | 10.9% | 22.2K | 0% | +0.2 points | |
| 5, held 5th | 4% | 8.1K | 0% | +0.1 points | |
| 6, held 6th | 1.2% | 2.4K | +26.3% | +0.3 points |
36.5%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.Tarkett
36.5%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
Pergo10.9%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.1 points.
4.
Shaw10.9%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Kahrs1.2%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.
Compare search popularity between Armstrong Flooring and its closest rivals
- Armstrong Flooring vs Quick-Step: compare search popularity
- Armstrong Flooring vs Tarkett: compare search popularity
- Armstrong Flooring vs Pergo: compare search popularity
- Armstrong Flooring vs Shaw: compare search popularity
- Armstrong Flooring vs Kahrs: compare search popularity
- Compare Armstrong Flooring with any brand
How has branded search demand for Armstrong Flooring changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Armstrong Flooring worldwide fell from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Armstrong Flooring’s estimated Share of Search among flooring worldwide peaked at 4.1% in November 2025 and was lowest at 2.5% in December 2025.
How did search popularity change for flooring worldwide in August 2026?
5 changes
In August 2026, Quick-Step gained estimated Share of Search among flooring worldwide, from 35.7% to 36.5%.
In August 2026, Tarkett gained estimated Share of Search among flooring worldwide, from 35.7% to 36.5%.
In August 2026, Pergo lost estimated Share of Search among flooring worldwide, from 13.1% to 10.9%.
Shaw’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 9.2% to 10.9% in August 2026.
Armstrong Flooring’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 3.4% to 4% in August 2026.
How is Armstrong Flooring measured?
Brandwave collects information about searches that people make online using Armstrong Flooring’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- armstrong flooring
Do you work for Armstrong Flooring? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Armstrong Flooring your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.