Quick-Step vs Tarkett:Which is more popular by branded search?

Name: Quick-Step vs Tarkett: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Quick-Step and Tarkett were level on Share of Search among flooring worldwide, with an estimated 74K branded searches each, at 36.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among flooring worldwide in August 2026Which is more popular in search, Quick-Step or Tarkett?

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Which is more popular in search, Quick-Step or Tarkett?

Compare the flooring people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Quick-Step and Tarkett among flooring worldwide, by month

Month	Quick-Step	Tarkett	Pergo	Shaw	Armstrong Flooring	Kahrs
Oct 2025	35.7%	35.7%	10.7%	13.1%	3.9%	0.95%
Nov 2025	37.3%	37.3%	9.2%	11.2%	4.1%	0.99%
Dec 2025	61%	22.5%	6.7%	6.7%	2.5%	0.58%
Jan 2026	35.6%	35.6%	10.7%	13%	3.9%	1.1%
Feb 2026	37.3%	37.3%	9.2%	11.2%	4.1%	0.99%
Mar 2026	35.7%	35.7%	13.1%	10.7%	3.9%	0.95%
Apr 2026	30.3%	37%	16.6%	11.1%	4.1%	0.98%
May 2026	30.7%	30.7%	25.1%	9.2%	3.4%	0.79%
Jun 2026	32.2%	32.2%	21.5%	9.7%	3.5%	0.83%
Jul 2026	35.7%	35.7%	13.1%	10.7%	3.9%	0.92%
Aug 2026	36.5%	36.5%	10.9%	10.9%	4%	1.2%
Sep 2026	—	—	—	—	—	—

How has the Quick-Step and Tarkett comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 11 months ending August 2026: Tarkett took it in April 2026.
Across the 11 months ending August 2026, Quick-Step’s estimated Share of Search among flooring worldwide moved from 35.7% to 36.5%, and its estimated monthly branded searches moved from 90.5K to 74K.
Across the 11 months ending August 2026, Tarkett’s estimated Share of Search among flooring worldwide moved from 35.7% to 36.5%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for flooring worldwide in August 2026?

2 changes

In August 2026, Quick-Step gained estimated Share of Search among flooring worldwide, from 35.7% to 36.5%.
In August 2026, Tarkett gained estimated Share of Search among flooring worldwide, from 35.7% to 36.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Quick-Step’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.