Brandwave

How popular isCOREtec?

In September 2026, people searched for COREtec by name about 41,900 times worldwide, an 18.2% decrease from the previous year. These searches made up 23.2% of all global flooring searches, placing COREtec second out of seven brands. When we asked both ChatGPT and Google AI Overviews about flooring, COREtec appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

COREtec is the second most searched of 7 competitors and the most recommended in AI answers.

  1. TarkettShare of searches 41%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. COREtecShare of searches 23.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. PergoShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. ShawShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Quick-StepShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top flooring in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, COREtec was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. COREtec is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. COREtec1st
  2. Shaw2nd
  3. Pergo3rd
  4. Tarkett–
  5. Quick-Step–
  6. Armstrong Flooring–
  7. Kahrs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • COREtec3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pergo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shaw3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quick-Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Armstrong Flooring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kahrs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flooring

5 answers

  • Asked ChatGPT

    “Which flooring brand should I buy?”

    1. 1COREtec
    2. 2Pergo
    3. 3Shaw

  • Asked ChatGPT

    “What are the best flooring brands?”

    1. 1COREtec
    2. 2Shaw
    3. 3Pergo

  • Asked ChatGPT

    “What's the best flooring brand for a home renovation?”

    1. 1Shaw
    2. 2COREtec

  • Searched Google, AI Overview

    “laminate flooring”

    1. Searched Google, AI Overview

      “vinyl flooring”

      1. 1Pergo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which flooring compete with COREtec?

    COREtec against flooring worldwide, by month

    Share of searches by month for Tarkett, COREtec, Pergo, Shaw, Quick-Step, Armstrong Flooring. The figures are in the table below the chart.

    View monthly share of searches table
    MonthTarkettCOREtecPergoShawQuick-StepArmstrong FlooringKahrs
    Oct 202540.2%22.8%12%14.7%4.8%4.4%1.1%
    Nov 202542.3%23.9%10.4%12.7%5%4.6%1.1%
    Dec 202542%22.9%12.6%12.6%4.3%4.6%1.1%
    Jan 202639.2%24%11.7%14.3%5.2%4.3%1.3%
    Feb 202642.2%23.9%10.3%12.6%5.2%4.6%1.1%
    Mar 202638.3%26.5%14%11.5%4.5%4.2%1%
    Apr 202639.1%22.1%17.5%11.7%4.2%4.3%1%
    May 202632.5%22.5%26.6%9.8%4.3%3.6%0.83%
    Jun 202634.8%22.5%23.3%10.4%4.2%3.8%0.89%
    Jul 202638.8%25.1%14.2%11.6%4.9%4.2%1%
    Aug 202639.7%25.7%11.9%11.9%5.2%4.3%1.3%
    Sep 202641%23.2%12.3%12.3%5.7%4.5%1.1%

    1. 1.Tarkett

      41%

      Held 1st. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.

    2. 2.COREtec

      23.2%

      Held 2nd. 41.9K estimated branded searches, -12.5% vs prior month. Share -2.5 points.

    3. 3.Pergo

      12.3%

      Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

    4. 4.Shaw

      12.3%

      Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

    5. 5.Quick-Step

      5.7%

      Held 5th. 10.2K estimated branded searches, +5.2% vs prior month. Share +0.4 points.

    6. 6.Armstrong Flooring

      4.5%

      Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

    7. 7.Kahrs

      1.1%

      Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

    Compare popularity between COREtec and its closest rivals

    Every comparison with COREtec

    11 comparisons

    How has branded search demand for COREtec changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for COREtec worldwide fell from 51.2K to 41.9K.
    • Across the 12 months ending September 2026, COREtec’s share of searches among flooring worldwide peaked at 26.5% in March 2026 and was lowest at 22.1% in April 2026.

    How did search popularity change for flooring worldwide in September 2026?

    6 changes

    1. In September 2026, Tarkett gained share of searches among flooring worldwide, from 39.7% to 41%.

    2. In September 2026, COREtec lost share of searches among flooring worldwide, from 25.7% to 23.2%.

    3. Shaw’s share of searches among flooring worldwide has gained ground for 3 months in a row, from 10.4% to 12.3% in September 2026.

    4. Quick-Step’s share of searches among flooring worldwide has gained ground for 3 months in a row, from 4.2% to 5.7% in September 2026.

    5. Armstrong Flooring’s share of searches among flooring worldwide has gained ground for 3 months in a row, from 3.8% to 4.5% in September 2026.

    6. Estimated monthly branded searches for Kahrs worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

    How are COREtec’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using COREtec’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • coretec
    • coretec flooring

    Do you work for COREtec? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does COREtec compete?

    COREtec is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Vinyl and laminate flooring brands2nd of 916.5%Show ranking
    Flooring2nd of 723.2%Shown above
    Creator with pink hair and a pink jacket

    Is COREtec your brand?

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