Vinyl and laminate flooring brands:Which are searched most?
In September 2026, Tarkett was the most searched among vinyl and laminate flooring brands worldwide, with an estimated 74K branded searches and 54.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Tarkett54.1%
Gerflor29.6%
Karndean8.8%
Quick-Step7.5%
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Share of SearchLeaderboard
Compare vinyl and laminate flooring brands laid homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tarkett, Gerflor, Karndean, Quick-Step. The figures are in the table below the chart.
View monthly share of search table
| Month | Tarkett | Gerflor | Karndean | Quick-Step |
|---|---|---|---|---|
| Oct 2025 | 53.6% | 29.3% | 10.7% | 6.3% |
| Nov 2025 | 54.7% | 29.9% | 8.9% | 6.5% |
| Dec 2025 | 55.1% | 30.2% | 9% | 5.7% |
| Jan 2026 | 53.2% | 29.1% | 10.6% | 7% |
| Feb 2026 | 54.5% | 29.8% | 8.9% | 6.7% |
| Mar 2026 | 53.6% | 29.3% | 10.7% | 6.3% |
| Apr 2026 | 55% | 30.1% | 9% | 5.9% |
| May 2026 | 50% | 33.4% | 10% | 6.6% |
| Jun 2026 | 53.5% | 29.3% | 10.7% | 6.4% |
| Jul 2026 | 54.4% | 29.8% | 8.9% | 6.9% |
| Aug 2026 | 56.2% | 25.2% | 11.2% | 7.4% |
| Sep 2026 | 54.1% | 29.6% | 8.8% | 7.5% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.1% | 74K | 0% | -2.1 points | |
| 2, held 2nd | 29.6% | 40.5K | +22.4% | +4.5 points | |
| 3, held 3rd | 8.8% | 12.1K | -18.2% | -2.4 points | |
| 4, held 4th | 7.5% | 10.2K | +5.2% | +0.1 points |
1.Tarkett
54.1%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -2.1 points.
2.
Gerflor29.6%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +4.5 points.
3.
Karndean8.8%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
7.5%
Held 4th. 10.2K estimated branded searches, +5.2% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- Tarkett vs Gerflor: compare search popularity
- Tarkett vs Karndean: compare search popularity
- Tarkett vs Quick-Step: compare search popularity
- Gerflor vs Karndean: compare search popularity
- Gerflor vs Quick-Step: compare search popularity
- Karndean vs Quick-Step: compare search popularity
- Compare any of these brands
Which brand is most popular in search among vinyl and laminate flooring brands worldwide?
4 brands
In September 2026, Tarkett was the most searched among vinyl and laminate flooring brands worldwide, with an estimated 74K branded searches and 54.1% estimated Share of Search within this set. Gerflor is in 2nd place, 24.5 percentage points behind at 29.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Tarkett | 53.6% → 54.1% | 56.2%Aug 2026 | 50%May 2026 | 1st |
| Gerflor | 29.3% → 29.6% | 33.4%May 2026 | 25.2%Aug 2026 | 2nd |
| Karndean | 10.7% → 8.8% | 11.2%Aug 2026 | 8.8%Sep 2026 | 3rd |
| Quick-Step | 6.3% → 7.5% | 7.5%Sep 2026 | 5.7%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Karndean’s estimated Share of Search among vinyl and laminate flooring brands worldwide decreased from 10.7% to 8.8%.
- Across the 12 months ending September 2026, Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide increased from 6.3% to 7.5%.
- Across the 12 months ending September 2026, Tarkett’s estimated Share of Search among vinyl and laminate flooring brands worldwide peaked at 56.2% in August 2026 and was lowest at 50% in May 2026.
- Across the 12 months ending September 2026, Gerflor’s estimated Share of Search among vinyl and laminate flooring brands worldwide peaked at 33.4% in May 2026 and was lowest at 25.2% in August 2026.
- Across the 12 months ending September 2026, Karndean’s estimated Share of Search among vinyl and laminate flooring brands worldwide peaked at 11.2% in August 2026 and was lowest at 8.8% in September 2026.
- Across the 12 months ending September 2026, Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide peaked at 7.5% in September 2026 and was lowest at 5.7% in December 2025.
- Across the 12 months ending September 2026, Tarkett and Gerflor held steady: their estimated Share of Search among vinyl and laminate flooring brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?
4 changes
In September 2026, Gerflor gained estimated Share of Search among vinyl and laminate flooring brands worldwide, from 25.2% to 29.6%.
In September 2026, Karndean lost estimated Share of Search among vinyl and laminate flooring brands worldwide, from 11.2% to 8.8%.
In September 2026, Tarkett lost estimated Share of Search among vinyl and laminate flooring brands worldwide, from 56.2% to 54.1%.
Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.5% in September 2026.
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