Brandwave

How popular isTarkett in search?

In September 2026, there were an estimated 74K branded searches for Tarkett worldwide which is down 18.2% over the last 12 months. Tarkett holds 54.1% estimated Share of Search among vinyl and laminate flooring brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tarkett54.1%
  2. Gerflor29.6%
  3. Karndean8.8%
  4. Quick-Step7.5%
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Which vinyl and laminate flooring brands compete with Tarkett?

Tarkett against vinyl and laminate flooring brands worldwide, by month

Share of Search by month for Tarkett, Gerflor, Karndean, Quick-Step. The figures are in the table below the chart.

View monthly share of search table
MonthTarkettGerflorKarndeanQuick-Step
Oct 202553.6%29.3%10.7%6.3%
Nov 202554.7%29.9%8.9%6.5%
Dec 202555.1%30.2%9%5.7%
Jan 202653.2%29.1%10.6%7%
Feb 202654.5%29.8%8.9%6.7%
Mar 202653.6%29.3%10.7%6.3%
Apr 202655%30.1%9%5.9%
May 202650%33.4%10%6.6%
Jun 202653.5%29.3%10.7%6.4%
Jul 202654.4%29.8%8.9%6.9%
Aug 202656.2%25.2%11.2%7.4%
Sep 202654.1%29.6%8.8%7.5%

  1. 1.Tarkett

    54.1%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Gerflor

    29.6%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +4.5 points.

  3. 3.Karndean

    8.8%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  4. 4.Quick-Step

    7.5%

    Held 4th. 10.2K estimated branded searches, +5.2% vs prior month. Share +0.1 points.

Compare search popularity between Tarkett and its closest rivals

Every comparison with Tarkett

How has branded search demand for Tarkett changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tarkett worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, Tarkett’s estimated Share of Search among vinyl and laminate flooring brands worldwide peaked at 56.2% in August 2026 and was lowest at 50% in May 2026.

How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?

  1. In September 2026, Gerflor gained estimated Share of Search among vinyl and laminate flooring brands worldwide, from 25.2% to 29.6%.

  2. In September 2026, Karndean lost estimated Share of Search among vinyl and laminate flooring brands worldwide, from 11.2% to 8.8%.

  3. In September 2026, Tarkett lost estimated Share of Search among vinyl and laminate flooring brands worldwide, from 56.2% to 54.1%.

  4. Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.5% in September 2026.

Where does Tarkett compete?

Tarkett is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Flooring1st of 653.4%Show ranking
Vinyl and laminate flooring brands1st of 454.1%Shown above

How is Tarkett measured?

Brandwave collects information about searches that people make online using Tarkett’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tarkett

Do you work for Tarkett? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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