Quick-Step vs Tarkett:Which is searched more?

Name: Quick-Step vs Tarkett: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Tarkett had more branded searches than Quick-Step among vinyl and laminate flooring brands worldwide. Tarkett was estimated to have 74K branded searches compared to Quick-Step’s 10.2K, and held a 54.1% Share of Search versus Quick-Step’s 7.5%. These are worldwide searches for English-language branded terms.

Share of Search among vinyl and laminate flooring brands worldwide in September 2026Which is more popular in search, Quick-Step or Tarkett?

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Which is more popular in search, Quick-Step or Tarkett?

Compare vinyl and laminate flooring brands laid homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Quick-Step and Tarkett among vinyl and laminate flooring brands worldwide, by month

Month	Tarkett	Gerflor	Karndean	Quick-Step
Oct 2025	53.6%	29.3%	10.7%	6.3%
Nov 2025	54.7%	29.9%	8.9%	6.5%
Dec 2025	55.1%	30.2%	9%	5.7%
Jan 2026	53.2%	29.1%	10.6%	7%
Feb 2026	54.5%	29.8%	8.9%	6.7%
Mar 2026	53.6%	29.3%	10.7%	6.3%
Apr 2026	55%	30.1%	9%	5.9%
May 2026	50%	33.4%	10%	6.6%
Jun 2026	53.5%	29.3%	10.7%	6.4%
Jul 2026	54.4%	29.8%	8.9%	6.9%
Aug 2026	56.2%	25.2%	11.2%	7.4%
Sep 2026	54.1%	29.6%	8.8%	7.5%

How has the Quick-Step and Tarkett comparison changed over the last 12 months?

3 findings

Tarkett was ahead of Quick-Step in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 10.7K to 10.2K.
Across the 12 months ending September 2026, Tarkett’s estimated Share of Search among vinyl and laminate flooring brands worldwide moved from 53.6% to 54.1%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?

2 changes

In September 2026, Tarkett lost estimated Share of Search among vinyl and laminate flooring brands worldwide, from 56.2% to 54.1%.
Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.5% in September 2026.

Other head-to-heads among vinyl and laminate flooring brands

How each brand is measured

Brandwave collects information about searches that people make online using Quick-Step’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.