Gerflor vs Tarkett:Which is searched more?
In September 2026, Tarkett had more branded searches than Gerflor among vinyl and laminate flooring brands worldwide. Tarkett was estimated to have 74K branded searches compared to Gerflor’s 40.5K, and held a 54.1% Share of Search versus Gerflor’s 29.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gerflor or Tarkett?
Compare vinyl and laminate flooring brands laid homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tarkett, Gerflor. The figures are in the table below the chart.
View monthly share of search table
| Month | Tarkett | Gerflor | Karndean | Quick-Step |
|---|---|---|---|---|
| Oct 2025 | 53.6% | 29.3% | 10.7% | 6.3% |
| Nov 2025 | 54.7% | 29.9% | 8.9% | 6.5% |
| Dec 2025 | 55.1% | 30.2% | 9% | 5.7% |
| Jan 2026 | 53.2% | 29.1% | 10.6% | 7% |
| Feb 2026 | 54.5% | 29.8% | 8.9% | 6.7% |
| Mar 2026 | 53.6% | 29.3% | 10.7% | 6.3% |
| Apr 2026 | 55% | 30.1% | 9% | 5.9% |
| May 2026 | 50% | 33.4% | 10% | 6.6% |
| Jun 2026 | 53.5% | 29.3% | 10.7% | 6.4% |
| Jul 2026 | 54.4% | 29.8% | 8.9% | 6.9% |
| Aug 2026 | 56.2% | 25.2% | 11.2% | 7.4% |
| Sep 2026 | 54.1% | 29.6% | 8.8% | 7.5% |
How has the Gerflor and Tarkett comparison changed over the last 12 months?
3 findings
- Tarkett was ahead of Gerflor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gerflor’s estimated Share of Search among vinyl and laminate flooring brands worldwide moved from 29.3% to 29.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Tarkett’s estimated Share of Search among vinyl and laminate flooring brands worldwide moved from 53.6% to 54.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?
2 changes
In September 2026, Gerflor gained estimated Share of Search among vinyl and laminate flooring brands worldwide, from 25.2% to 29.6%.
In September 2026, Tarkett lost estimated Share of Search among vinyl and laminate flooring brands worldwide, from 56.2% to 54.1%.
Other head-to-heads among vinyl and laminate flooring brands
How each brand is measured
Brandwave collects information about searches that people make online using Gerflor’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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