How popular isGerflor in search?
In September 2026, there were an estimated 40.5K branded searches for Gerflor worldwide which is down 18.2% over the last 12 months. Gerflor holds 29.6% estimated Share of Search among vinyl and laminate flooring brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Tarkett54.1%
Gerflor29.6%
Karndean8.8%
Quick-Step7.5%
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Which vinyl and laminate flooring brands compete with Gerflor?
Share of Search by month for Tarkett, Gerflor, Karndean, Quick-Step. The figures are in the table below the chart.
View monthly share of search table
| Month | Tarkett | Gerflor | Karndean | Quick-Step |
|---|---|---|---|---|
| Oct 2025 | 53.6% | 29.3% | 10.7% | 6.3% |
| Nov 2025 | 54.7% | 29.9% | 8.9% | 6.5% |
| Dec 2025 | 55.1% | 30.2% | 9% | 5.7% |
| Jan 2026 | 53.2% | 29.1% | 10.6% | 7% |
| Feb 2026 | 54.5% | 29.8% | 8.9% | 6.7% |
| Mar 2026 | 53.6% | 29.3% | 10.7% | 6.3% |
| Apr 2026 | 55% | 30.1% | 9% | 5.9% |
| May 2026 | 50% | 33.4% | 10% | 6.6% |
| Jun 2026 | 53.5% | 29.3% | 10.7% | 6.4% |
| Jul 2026 | 54.4% | 29.8% | 8.9% | 6.9% |
| Aug 2026 | 56.2% | 25.2% | 11.2% | 7.4% |
| Sep 2026 | 54.1% | 29.6% | 8.8% | 7.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.1% | 74K | 0% | -2.1 points | |
| 2, held 2nd | 29.6% | 40.5K | +22.4% | +4.5 points | |
| 3, held 3rd | 8.8% | 12.1K | -18.2% | -2.4 points | |
| 4, held 4th | 7.5% | 10.2K | +5.2% | +0.1 points |
1.Tarkett
54.1%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -2.1 points.
2.
Gerflor29.6%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +4.5 points.
3.
Karndean8.8%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
7.5%
Held 4th. 10.2K estimated branded searches, +5.2% vs prior month. Share +0.1 points.
Compare search popularity between Gerflor and its closest rivals
Every comparison with Gerflor
3 comparisons
How has branded search demand for Gerflor changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gerflor worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Gerflor’s estimated Share of Search among vinyl and laminate flooring brands worldwide peaked at 33.4% in May 2026 and was lowest at 25.2% in August 2026.
How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?
4 changes
In September 2026, Gerflor gained estimated Share of Search among vinyl and laminate flooring brands worldwide, from 25.2% to 29.6%.
In September 2026, Karndean lost estimated Share of Search among vinyl and laminate flooring brands worldwide, from 11.2% to 8.8%.
In September 2026, Tarkett lost estimated Share of Search among vinyl and laminate flooring brands worldwide, from 56.2% to 54.1%.
Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.5% in September 2026.
How is Gerflor measured?
Brandwave collects information about searches that people make online using Gerflor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gerflor
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