Gerflor vs Quick-Step:Which is searched more?
In September 2026, Gerflor had more branded searches than Quick-Step among vinyl and laminate flooring brands worldwide. Gerflor was estimated to have 40.5K branded searches compared to Quick-Step’s 10.2K, and held a 29.6% Share of Search versus Quick-Step’s 7.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gerflor or Quick-Step?
Compare vinyl and laminate flooring brands laid homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gerflor, Quick-Step. The figures are in the table below the chart.
View monthly share of search table
| Month | Tarkett | Gerflor | Karndean | Quick-Step |
|---|---|---|---|---|
| Oct 2025 | 53.6% | 29.3% | 10.7% | 6.3% |
| Nov 2025 | 54.7% | 29.9% | 8.9% | 6.5% |
| Dec 2025 | 55.1% | 30.2% | 9% | 5.7% |
| Jan 2026 | 53.2% | 29.1% | 10.6% | 7% |
| Feb 2026 | 54.5% | 29.8% | 8.9% | 6.7% |
| Mar 2026 | 53.6% | 29.3% | 10.7% | 6.3% |
| Apr 2026 | 55% | 30.1% | 9% | 5.9% |
| May 2026 | 50% | 33.4% | 10% | 6.6% |
| Jun 2026 | 53.5% | 29.3% | 10.7% | 6.4% |
| Jul 2026 | 54.4% | 29.8% | 8.9% | 6.9% |
| Aug 2026 | 56.2% | 25.2% | 11.2% | 7.4% |
| Sep 2026 | 54.1% | 29.6% | 8.8% | 7.5% |
How has the Gerflor and Quick-Step comparison changed over the last 12 months?
3 findings
- Gerflor was ahead of Quick-Step in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gerflor’s estimated Share of Search among vinyl and laminate flooring brands worldwide moved from 29.3% to 29.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 10.7K to 10.2K.
How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?
2 changes
In September 2026, Gerflor gained estimated Share of Search among vinyl and laminate flooring brands worldwide, from 25.2% to 29.6%.
Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.5% in September 2026.
Other head-to-heads among vinyl and laminate flooring brands
How each brand is measured
Brandwave collects information about searches that people make online using Gerflor’s and Quick-Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gerflor
1 branded search term
- gerflor
Quick-Step
3 branded search terms
- quickstep flooring
- quickstep parquet
- quickstep vinyl
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