COREtec vs Shaw Floors:Which is searched more?
In September 2026, COREtec had more branded searches than Shaw Floors among vinyl and laminate flooring brands worldwide. COREtec had about 41,900 branded searches, while Shaw Floors had 22,200. COREtec made up 16.5% of all vinyl and laminate flooring brand searches we track, and Shaw Floors accounted for 8.8%. These are worldwide searches for English-language branded terms.
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Is COREtec or Shaw Floors more popular in search?
Compare vinyl and laminate flooring brands laid homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for COREtec, Shaw Floors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tarkett | COREtec | Gerflor | Pergo | Shaw Floors | Mohawk | Karndean | LifeProof | Quick-Step |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 16% | 15.4% | 8.5% | 10.3% | 6.9% | 5.6% | 5.6% | 3.3% |
| Nov 2025 | 29.9% | 16.9% | 16.4% | 7.3% | 9% | 6% | 4.9% | 6% | 3.5% |
| Dec 2025 | 29% | 15.8% | 15.9% | 8.7% | 8.7% | 7.1% | 4.7% | 7.1% | 3% |
| Jan 2026 | 27.8% | 17% | 15.2% | 8.3% | 10.2% | 6.8% | 5.6% | 5.6% | 3.7% |
| Feb 2026 | 29.3% | 16.6% | 16.1% | 7.2% | 8.8% | 8.8% | 4.8% | 4.8% | 3.6% |
| Mar 2026 | 27.5% | 19.1% | 15.1% | 10.1% | 8.2% | 6.8% | 5.5% | 4.5% | 3.3% |
| Apr 2026 | 28.5% | 16.1% | 15.6% | 12.8% | 8.5% | 7% | 4.7% | 3.8% | 3.1% |
| May 2026 | 23.7% | 16.4% | 15.9% | 19.4% | 7.1% | 5.8% | 4.7% | 3.9% | 3.1% |
| Jun 2026 | 25.7% | 16.6% | 14.1% | 17.2% | 7.7% | 6.3% | 5.1% | 4.2% | 3.1% |
| Jul 2026 | 28.1% | 18.2% | 15.4% | 10.3% | 8.4% | 6.9% | 4.6% | 4.6% | 3.6% |
| Aug 2026 | 29.1% | 18.9% | 13% | 8.7% | 8.7% | 7.1% | 5.8% | 4.8% | 3.8% |
| Sep 2026 | 29.2% | 16.5% | 16% | 8.8% | 8.8% | 7.1% | 4.8% | 4.8% | 4% |
How has the COREtec and Shaw Floors comparison changed over the last 12 months?
3 findings
- COREtec was ahead of Shaw Floors in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, COREtec’s share of searches among vinyl and laminate flooring brands worldwide moved from 16% to 16.5%, and its estimated monthly branded searches moved from 51.2K to 41.9K.
- Across the 12 months ending September 2026, Shaw Floors’ share of searches among vinyl and laminate flooring brands worldwide moved from 10.3% to 8.8%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?
2 changes
In September 2026, COREtec lost share of searches among vinyl and laminate flooring brands worldwide, from 18.9% to 16.5%.
Shaw Floors’ share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 7.7% to 8.8% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using COREtec’s and Shaw Floors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
COREtec
2 branded search terms
- coretec
- coretec flooring
Shaw Floors
1 branded search term
- shaw floors
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