Brandwave

Pergo vs Tarkett:Which is searched more?

In September 2026, Tarkett had more branded searches than Pergo among vinyl and laminate flooring brands worldwide. Tarkett had about 74,000 branded searches, while Pergo had 22,200. Tarkett made up 29.2% of all vinyl and laminate flooring brand searches we track, and Pergo accounted for 8.8%. These are worldwide searches for English-language branded terms.

Share of searches among vinyl and laminate flooring brands worldwide in September 2026Is Pergo or Tarkett more popular in search?
Pergo8.8%22.2K searches
vs
Tarkett29.2%74K searches

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Is Pergo or Tarkett more popular in search?

Compare vinyl and laminate flooring brands laid homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pergo and Tarkett among vinyl and laminate flooring brands worldwide, by month

Share of searches by month for Tarkett, Pergo. The figures are in the table below the chart.

View monthly share of searches table
MonthTarkettCOREtecGerflorPergoShaw FloorsMohawkKarndeanLifeProofQuick-Step
Oct 202528.2%16%15.4%8.5%10.3%6.9%5.6%5.6%3.3%
Nov 202529.9%16.9%16.4%7.3%9%6%4.9%6%3.5%
Dec 202529%15.8%15.9%8.7%8.7%7.1%4.7%7.1%3%
Jan 202627.8%17%15.2%8.3%10.2%6.8%5.6%5.6%3.7%
Feb 202629.3%16.6%16.1%7.2%8.8%8.8%4.8%4.8%3.6%
Mar 202627.5%19.1%15.1%10.1%8.2%6.8%5.5%4.5%3.3%
Apr 202628.5%16.1%15.6%12.8%8.5%7%4.7%3.8%3.1%
May 202623.7%16.4%15.9%19.4%7.1%5.8%4.7%3.9%3.1%
Jun 202625.7%16.6%14.1%17.2%7.7%6.3%5.1%4.2%3.1%
Jul 202628.1%18.2%15.4%10.3%8.4%6.9%4.6%4.6%3.6%
Aug 202629.1%18.9%13%8.7%8.7%7.1%5.8%4.8%3.8%
Sep 202629.2%16.5%16%8.8%8.8%7.1%4.8%4.8%4%

How has the Pergo and Tarkett comparison changed over the last 12 months?

3 findings

How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?

2 changes
  1. Tarkett’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 25.7% to 29.2% in September 2026.

  2. Estimated monthly branded searches for Pergo worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pergo’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pergo

1 branded search term

  • pergo flooring

Tarkett

1 branded search term

  • tarkett

How the Brand Demand Index is measured

Other head-to-heads among vinyl and laminate flooring brands

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