Brandwave

How popular isShaw Floors?

In September 2026, people searched for Shaw Floors by name about 22,200 times worldwide, a 32.9% decrease from the previous year. These searches made up 8.8% of all global vinyl and laminate flooring brand searches, placing Shaw Floors fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, Shaw Floors appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Shaw Floors is the fifth most searched of 9 competitors and the third most recommended in AI answers.

  1. TarkettShare of searches 29.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. COREtecShare of searches 16.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. GerflorShare of searches 16%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PergoShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Shaw FloorsShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+4 more

Follow Shaw Floors and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shaw Floors was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shaw Floors is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. COREtec1st
  2. Mohawk2nd
  3. Shaw Floors3rd
  4. Pergo4th
  5. LifeProof5th
  6. Karndean6th
  7. Quick-Step7th
  8. Tarkett–
  9. Gerflor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mohawk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COREtec4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shaw Floors4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LifeProof3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quick-Step3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karndean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gerflor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vinyl and laminate flooring brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which vinyl and laminate flooring brands compete with Shaw Floors?

Shaw Floors against vinyl and laminate flooring brands worldwide, by month

Share of searches by month for Tarkett, COREtec, Gerflor, Pergo, Shaw Floors, Mohawk, Karndean, LifeProof, Quick-Step. The figures are in the table below the chart.

View monthly share of searches table
MonthTarkettCOREtecGerflorPergoShaw FloorsMohawkKarndeanLifeProofQuick-Step
Oct 202528.2%16%15.4%8.5%10.3%6.9%5.6%5.6%3.3%
Nov 202529.9%16.9%16.4%7.3%9%6%4.9%6%3.5%
Dec 202529%15.8%15.9%8.7%8.7%7.1%4.7%7.1%3%
Jan 202627.8%17%15.2%8.3%10.2%6.8%5.6%5.6%3.7%
Feb 202629.3%16.6%16.1%7.2%8.8%8.8%4.8%4.8%3.6%
Mar 202627.5%19.1%15.1%10.1%8.2%6.8%5.5%4.5%3.3%
Apr 202628.5%16.1%15.6%12.8%8.5%7%4.7%3.8%3.1%
May 202623.7%16.4%15.9%19.4%7.1%5.8%4.7%3.9%3.1%
Jun 202625.7%16.6%14.1%17.2%7.7%6.3%5.1%4.2%3.1%
Jul 202628.1%18.2%15.4%10.3%8.4%6.9%4.6%4.6%3.6%
Aug 202629.1%18.9%13%8.7%8.7%7.1%5.8%4.8%3.8%
Sep 202629.2%16.5%16%8.8%8.8%7.1%4.8%4.8%4%

  1. 1.Tarkett

    29.2%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.COREtec

    16.5%

    Held 2nd. 41.9K estimated branded searches, -12.5% vs prior month. Share -2.3 points.

  3. 3.Gerflor

    16%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +3 points.

  4. 4.Pergo

    8.8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Shaw Floors

    8.8%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mohawk

    7.1%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Karndean

    4.8%

    Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  8. 8.LifeProof

    4.8%

    Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Quick-Step

    4%

    Held 9th. 10.2K estimated branded searches, +5.2% vs prior month. Share +0.2 points.

Compare popularity between Shaw Floors and its closest rivals

Every comparison with Shaw Floors

8 comparisons

How has branded search demand for Shaw Floors changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shaw Floors worldwide fell from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Shaw Floors’ share of searches among vinyl and laminate flooring brands worldwide decreased from 10.3% to 8.8%.
  • Across the 12 months ending September 2026, Shaw Floors’ share of searches among vinyl and laminate flooring brands worldwide peaked at 10.3% in October 2025 and was lowest at 7.1% in May 2026.
  • Across the 12 months ending September 2026, Shaw Floors fell from 4th to 5th among vinyl and laminate flooring brands worldwide.

How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?

6 changes

  1. In September 2026, Gerflor gained share of searches among vinyl and laminate flooring brands worldwide, from 13% to 16%.

  2. In September 2026, COREtec lost share of searches among vinyl and laminate flooring brands worldwide, from 18.9% to 16.5%.

  3. In September 2026, Karndean lost share of searches among vinyl and laminate flooring brands worldwide, from 5.8% to 4.8%.

  4. Tarkett’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 25.7% to 29.2% in September 2026.

  5. Shaw Floors’ share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 7.7% to 8.8% in September 2026.

  6. Quick-Step’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 3.1% to 4% in September 2026.

How are Shaw Floors’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Shaw Floors’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shaw floors

Do you work for Shaw Floors? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Shaw Floors your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free