Brandwave

Quick-Step vs Shaw Floors:Which is more popular?

In September 2026, Shaw Floors had more branded searches than Quick-Step among vinyl and laminate flooring brands worldwide. Shaw Floors had about 22,200 branded searches, while Quick-Step had 10,200. Shaw Floors made up 8.8% of all vinyl and laminate flooring brand searches we track, and Quick-Step accounted for 4%. When we asked ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, Shaw Floors appeared in four of the five answers and Quick-Step in three. Shaw Floors was mentioned before Quick-Step in three out of four answers that named either.

Among vinyl and laminate flooring brands worldwide in September 2026

Who do people search for more?

Shaw Floors, about 2 searches for every 1 for Quick-Step

Shaw Floors 22.2K searchesQuick-Step 10.2K searches

Who does AI mention more?

Shaw Floors, mentioned in 4 of 5 answers, Quick-Step in 3

Shaw Floors in 4 of 5Quick-Step in 3 of 5

Who does AI recommend more?

Shaw Floors, named ahead of Quick-Step in 3 of 4 answers

Shaw Floors first in 3Quick-Step first in 1

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Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shaw Floors was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Quick-Step was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shaw Floors was listed before Quick-Step in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. COREtec1st
  2. Mohawk2nd
  3. Shaw Floors3rd
  4. Pergo4th
  5. LifeProof5th
  6. Karndean6th
  7. Quick-Step7th
  8. Tarkett–
  9. Gerflor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mohawk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COREtec4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shaw Floors4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LifeProof3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quick-Step3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karndean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gerflor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vinyl and laminate flooring brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Quick-Step or Shaw Floors more popular in search?

This chart shows how often people search Google for Quick-Step and Shaw Floors by name. Each line represents a brand's share of searches for all nine vinyl and laminate flooring brands we track, month by month, from English-language searches worldwide.

Quick-Step and Shaw Floors among vinyl and laminate flooring brands worldwide, by month

Share of searches by month for Shaw Floors, Quick-Step. The figures are in the table below the chart.

View monthly share of searches table
MonthTarkettCOREtecGerflorPergoShaw FloorsMohawkKarndeanLifeProofQuick-Step
Oct 202528.2%16%15.4%8.5%10.3%6.9%5.6%5.6%3.3%
Nov 202529.9%16.9%16.4%7.3%9%6%4.9%6%3.5%
Dec 202529%15.8%15.9%8.7%8.7%7.1%4.7%7.1%3%
Jan 202627.8%17%15.2%8.3%10.2%6.8%5.6%5.6%3.7%
Feb 202629.3%16.6%16.1%7.2%8.8%8.8%4.8%4.8%3.6%
Mar 202627.5%19.1%15.1%10.1%8.2%6.8%5.5%4.5%3.3%
Apr 202628.5%16.1%15.6%12.8%8.5%7%4.7%3.8%3.1%
May 202623.7%16.4%15.9%19.4%7.1%5.8%4.7%3.9%3.1%
Jun 202625.7%16.6%14.1%17.2%7.7%6.3%5.1%4.2%3.1%
Jul 202628.1%18.2%15.4%10.3%8.4%6.9%4.6%4.6%3.6%
Aug 202629.1%18.9%13%8.7%8.7%7.1%5.8%4.8%3.8%
Sep 202629.2%16.5%16%8.8%8.8%7.1%4.8%4.8%4%

How has the Quick-Step and Shaw Floors comparison changed over the last 12 months?

3 findings

How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?

2 changes

  1. Shaw Floors’ share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 7.7% to 8.8% in September 2026.

  2. Quick-Step’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 3.1% to 4% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Quick-Step’s and Shaw Floors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quick-Step

3 branded search terms

  • quickstep flooring
  • quickstep parquet
  • quickstep vinyl

Shaw Floors

1 branded search term

  • shaw floors

How the Brand Demand Index is measured

Other head-to-heads among vinyl and laminate flooring brands

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