COREtec vs Kahrs:Which is more popular?
In September 2026, COREtec had more branded searches than Kahrs among flooring worldwide. COREtec had about 41,900 branded searches, while Kahrs had 1,900. COREtec made up 23.2% of all flooring searches we track, and Kahrs accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about flooring, COREtec appeared in three of the five answers and Kahrs in none.
Who do people search for more?
COREtec, about 22 searches for every 1 for Kahrs
Who does AI mention more?
COREtec, mentioned in 3 of 5 answers, Kahrs in 0
Who does AI recommend more?
COREtec, the only one of the two named
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Top flooring in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, COREtec was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kahrs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- COREtec3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pergo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shaw3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quick-Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Armstrong Flooring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kahrs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flooring
5 answers
Asked ChatGPT
“Which flooring brand should I buy?”
Asked ChatGPT
“What are the best flooring brands?”
Asked ChatGPT
“What's the best flooring brand for a home renovation?”
Searched Google, AI Overview
“laminate flooring”
Searched Google, AI Overview
“vinyl flooring”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for COREtec, Kahrs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tarkett | COREtec | Pergo | Shaw | Quick-Step | Armstrong Flooring | Kahrs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 22.8% | 12% | 14.7% | 4.8% | 4.4% | 1.1% |
| Nov 2025 | 42.3% | 23.9% | 10.4% | 12.7% | 5% | 4.6% | 1.1% |
| Dec 2025 | 42% | 22.9% | 12.6% | 12.6% | 4.3% | 4.6% | 1.1% |
| Jan 2026 | 39.2% | 24% | 11.7% | 14.3% | 5.2% | 4.3% | 1.3% |
| Feb 2026 | 42.2% | 23.9% | 10.3% | 12.6% | 5.2% | 4.6% | 1.1% |
| Mar 2026 | 38.3% | 26.5% | 14% | 11.5% | 4.5% | 4.2% | 1% |
| Apr 2026 | 39.1% | 22.1% | 17.5% | 11.7% | 4.2% | 4.3% | 1% |
| May 2026 | 32.5% | 22.5% | 26.6% | 9.8% | 4.3% | 3.6% | 0.83% |
| Jun 2026 | 34.8% | 22.5% | 23.3% | 10.4% | 4.2% | 3.8% | 0.89% |
| Jul 2026 | 38.8% | 25.1% | 14.2% | 11.6% | 4.9% | 4.2% | 1% |
| Aug 2026 | 39.7% | 25.7% | 11.9% | 11.9% | 5.2% | 4.3% | 1.3% |
| Sep 2026 | 41% | 23.2% | 12.3% | 12.3% | 5.7% | 4.5% | 1.1% |
How has the COREtec and Kahrs comparison changed over the last 12 months?
3 findings
- COREtec was ahead of Kahrs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, COREtec’s share of searches among flooring worldwide moved from 22.8% to 23.2%, and its estimated monthly branded searches moved from 51.2K to 41.9K.
- Across the 12 months ending September 2026, Kahrs’ share of searches among flooring worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for flooring worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using COREtec’s and Kahrs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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