Quick-Step vs Tarkett:Which is more popular?
In September 2026, Tarkett had more branded searches than Quick-Step among flooring worldwide. Tarkett had about 74,000 branded searches, while Quick-Step had 10,200. Tarkett made up 41% of all flooring searches we track, and Quick-Step accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about flooring, neither Quick-Step nor Tarkett appeared in any of the five answers.
Who do people search for more?
Tarkett, about 7 searches for every 1 for Quick-Step
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top flooring in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Quick-Step nor Tarkett showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
COREtec3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pergo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shaw3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quick-Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Armstrong Flooring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kahrs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flooring
5 answers
Asked ChatGPT
“Which flooring brand should I buy?”
Asked ChatGPT
“What are the best flooring brands?”
Asked ChatGPT
“What's the best flooring brand for a home renovation?”
Searched Google, AI Overview
“laminate flooring”
Searched Google, AI Overview
“vinyl flooring”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Quick-Step or Tarkett more popular in search?
This chart shows how often people search Google for Quick-Step and Tarkett by name. Each line represents a brand's share of searches for all seven flooring we track, month by month, from English-language searches worldwide.
Share of searches by month for Tarkett, Quick-Step. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tarkett | COREtec | Pergo | Shaw | Quick-Step | Armstrong Flooring | Kahrs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 22.8% | 12% | 14.7% | 4.8% | 4.4% | 1.1% |
| Nov 2025 | 42.3% | 23.9% | 10.4% | 12.7% | 5% | 4.6% | 1.1% |
| Dec 2025 | 42% | 22.9% | 12.6% | 12.6% | 4.3% | 4.6% | 1.1% |
| Jan 2026 | 39.2% | 24% | 11.7% | 14.3% | 5.2% | 4.3% | 1.3% |
| Feb 2026 | 42.2% | 23.9% | 10.3% | 12.6% | 5.2% | 4.6% | 1.1% |
| Mar 2026 | 38.3% | 26.5% | 14% | 11.5% | 4.5% | 4.2% | 1% |
| Apr 2026 | 39.1% | 22.1% | 17.5% | 11.7% | 4.2% | 4.3% | 1% |
| May 2026 | 32.5% | 22.5% | 26.6% | 9.8% | 4.3% | 3.6% | 0.83% |
| Jun 2026 | 34.8% | 22.5% | 23.3% | 10.4% | 4.2% | 3.8% | 0.89% |
| Jul 2026 | 38.8% | 25.1% | 14.2% | 11.6% | 4.9% | 4.2% | 1% |
| Aug 2026 | 39.7% | 25.7% | 11.9% | 11.9% | 5.2% | 4.3% | 1.3% |
| Sep 2026 | 41% | 23.2% | 12.3% | 12.3% | 5.7% | 4.5% | 1.1% |
How has the Quick-Step and Tarkett comparison changed over the last 12 months?
3 findings
- Tarkett was ahead of Quick-Step in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Quick-Step’s share of searches among flooring worldwide moved from 4.8% to 5.7%, and its estimated monthly branded searches moved from 10.7K to 10.2K.
- Across the 12 months ending September 2026, Tarkett’s share of searches among flooring worldwide moved from 40.2% to 41%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for flooring worldwide in September 2026?
2 changes
In September 2026, Tarkett gained share of searches among flooring worldwide, from 39.7% to 41%.
Quick-Step’s share of searches among flooring worldwide has gained ground for 3 months in a row, from 4.2% to 5.7% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Quick-Step’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quick-Step
3 branded search terms
- quickstep flooring
- quickstep parquet
- quickstep vinyl
Tarkett
1 branded search term
- tarkett
Other head-to-heads among flooring
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