How popular isCoinbase?
In September 2026, people searched for Coinbase by name about 1.2 million times worldwide, a 55.5% decrease from the previous year. These searches made up 91.6% of all global stablecoin platform searches, placing Coinbase first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about stablecoin platforms, Coinbase appeared in two of the five answers and was the second most recommended of the seven.
Coinbase is the most searched of 7 competitors and the second most recommended in AI answers.
CoinbaseShare of searches 91.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
PaxosShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EthenaShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
MakerDAOShare of searches 0.18%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th- Visa Stablecoin PlatformShare of searches 0.04%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Follow Coinbase and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top stablecoin platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coinbase was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coinbase is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Circle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Coinbase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Visa Stablecoin Platform2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ethena1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MakerDAO1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tether1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Paxos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stablecoin platforms
5 answers
Asked ChatGPT
“Which stablecoin platform should I use?”
Asked ChatGPT
“What are the best stablecoin platforms?”
Asked ChatGPT
“What's the best stablecoin platform for digital payments?”
Searched Google, AI Overview
“stablecoin platforms”
Searched Google, AI Overview
“best stablecoin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which stablecoin platforms compete with Coinbase?
Share of searches by month for Coinbase, Paxos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coinbase | Paxos | Ethena | MakerDAO | Visa Stablecoin Platform | Circle | Tether |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 96.5% | 2.1% | 1.2% | 0.23% | <0.01% | <0.01% | — |
| Nov 2025 | 96.4% | 2.1% | 1.2% | 0.28% | <0.01% | <0.01% | — |
| Dec 2025 | 96.1% | 2.6% | 0.95% | 0.35% | <0.01% | <0.01% | — |
| Jan 2026 | 92.9% | 5.6% | 1.1% | 0.33% | <0.01% | 0% | — |
| Feb 2026 | 95.2% | 3.8% | 0.77% | 0.23% | <0.01% | <0.01% | — |
| Mar 2026 | 94.3% | 4.7% | 0.76% | 0.28% | <0.01% | <0.01% | — |
| Apr 2026 | 93.1% | 5.7% | 0.92% | 0.27% | <0.01% | <0.01% | — |
| May 2026 | 90.7% | 8.2% | 0.9% | 0.18% | <0.01% | <0.01% | — |
| Jun 2026 | 88.9% | 9.8% | 1.1% | 0.14% | <0.01% | <0.01% | — |
| Jul 2026 | 86.9% | 11.7% | 1.1% | 0.14% | 0.17% | <0.01% | — |
| Aug 2026 | 88.9% | 9.8% | 1.1% | 0.12% | 0.05% | <0.01% | — |
| Sep 2026 | 91.6% | 6.8% | 1.4% | 0.18% | 0.04% | <0.01% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.6% | 1.2M | 0% | +2.7 points | |
| 2, held 2nd | 6.8% | 90.5K | -33% | -3 points | |
| 3, held 3rd | 1.4% | 18.1K | +22.3% | +0.3 points | |
| 4, held 4th | 0.18% | 2.4K | +50% | +0.1 points | |
| 5, held 5th | 0.04% | 480 | -33.3% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Coinbase91.6%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.7 points.
2.
Paxos6.8%
Held 2nd. 90.5K estimated branded searches, -33% vs prior month. Share -3 points.
3.
Ethena1.4%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
4.
MakerDAO0.18%
Held 4th. 2.4K estimated branded searches, +50% vs prior month. Share +0.1 points.
0.04%
Held 5th. 480 estimated branded searches, -33.3% vs prior month. Share 0 points.
6.
Circle<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
—.
Tether—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Coinbase and its closest rivals
Every comparison with Coinbase
8 comparisons
How has branded search demand for Coinbase changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Coinbase worldwide fell from 2.7M to 1.2M.
- Across the 12 months ending September 2026, Coinbase’s share of searches among stablecoin platforms worldwide decreased from 96.5% to 91.6%.
- Across the 12 months ending September 2026, Coinbase’s share of searches among stablecoin platforms worldwide peaked at 96.5% in October 2025 and was lowest at 86.9% in July 2026.
How did search popularity change for stablecoin platforms worldwide in September 2026?
5 changes
In September 2026, Coinbase gained share of searches among stablecoin platforms worldwide, from 88.9% to 91.6%.
In September 2026, Paxos lost share of searches among stablecoin platforms worldwide, from 9.8% to 6.8%.
Estimated monthly branded searches for Visa Stablecoin Platform worldwide rose 4700% over 12 measured months, from 10 to 480 in September 2026.
Estimated monthly branded searches for MakerDAO worldwide fell 63.6% over 12 measured months, from 6.6K to 2.4K in September 2026.
Estimated monthly branded searches for Ethena worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.
How are Coinbase’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Coinbase’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- coinbase
Do you work for Coinbase? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Coinbase compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Crypto exchanges | 2nd of 5 | 29.9% | Show ranking |
| Stablecoin platforms | 1st of 7 | 91.6% | Shown above |
Is Coinbase your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.