Coinbase vs Paxos:Which is more popular?
In September 2026, Coinbase had more branded searches than Paxos among stablecoin platforms worldwide. Coinbase had about 1.2 million branded searches, while Paxos had 90,500. Coinbase made up 91.6% of all stablecoin platform searches we track, and Paxos accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about stablecoin platforms, Coinbase appeared in two of the five answers and Paxos in none.
Who do people search for more?
Coinbase, about 13 searches for every 1 for Paxos
Who does AI mention more?
Coinbase, mentioned in 2 of 5 answers, Paxos in 0
Who does AI recommend more?
Coinbase, the only one of the two named
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Top stablecoin platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coinbase was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Paxos did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Circle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Coinbase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Visa Stablecoin Platform2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ethena1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MakerDAO1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paxos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stablecoin platforms
5 answers
Asked ChatGPT
“Which stablecoin platform should I use?”
Asked ChatGPT
“What are the best stablecoin platforms?”
Asked ChatGPT
“What's the best stablecoin platform for digital payments?”
Searched Google, AI Overview
“stablecoin platforms”
Searched Google, AI Overview
“best stablecoin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Coinbase or Paxos more popular in search?
This chart shows how often people search Google for Coinbase and Paxos by name. Each line represents a brand's share of searches for all seven stablecoin platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Coinbase, Paxos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coinbase | Paxos | Ethena | MakerDAO | Visa Stablecoin Platform | Circle |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.5% | 2.1% | 1.2% | 0.23% | <0.01% | <0.01% |
| Nov 2025 | 96.4% | 2.1% | 1.2% | 0.28% | <0.01% | <0.01% |
| Dec 2025 | 96.1% | 2.6% | 0.95% | 0.35% | <0.01% | <0.01% |
| Jan 2026 | 92.9% | 5.6% | 1.1% | 0.33% | <0.01% | 0% |
| Feb 2026 | 95.2% | 3.8% | 0.77% | 0.23% | <0.01% | <0.01% |
| Mar 2026 | 94.3% | 4.7% | 0.76% | 0.28% | <0.01% | <0.01% |
| Apr 2026 | 93.1% | 5.7% | 0.92% | 0.27% | <0.01% | <0.01% |
| May 2026 | 90.7% | 8.2% | 0.9% | 0.18% | <0.01% | <0.01% |
| Jun 2026 | 88.9% | 9.8% | 1.1% | 0.14% | <0.01% | <0.01% |
| Jul 2026 | 86.9% | 11.7% | 1.1% | 0.14% | 0.17% | <0.01% |
| Aug 2026 | 88.9% | 9.8% | 1.1% | 0.12% | 0.05% | <0.01% |
| Sep 2026 | 91.6% | 6.8% | 1.4% | 0.18% | 0.04% | <0.01% |
How has the Coinbase and Paxos comparison changed over the last 12 months?
3 findings
- Coinbase was ahead of Paxos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coinbase’s share of searches among stablecoin platforms worldwide moved from 96.5% to 91.6%, and its estimated monthly branded searches moved from 2.7M to 1.2M.
- Across the 12 months ending September 2026, Paxos’ share of searches among stablecoin platforms worldwide moved from 2.1% to 6.8%, and its estimated monthly branded searches moved from 60.5K to 90.5K.
How did search popularity change for stablecoin platforms worldwide in September 2026?
2 changes
In September 2026, Coinbase gained share of searches among stablecoin platforms worldwide, from 88.9% to 91.6%.
In September 2026, Paxos lost share of searches among stablecoin platforms worldwide, from 9.8% to 6.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coinbase’s and Paxos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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