Crypto exchanges:Which are most popular?
In September 2026, Binance was the most searched crypto exchange worldwide, accounting for 67.1% of all searches among the five exchanges we track. When we checked with ChatGPT and Google AI Overviews, Coinbase showed up in every answer. Coinbase was recommended most often, coming first in every response.
BinanceShare of searches 67.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
CoinbaseShare of searches 29.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Crypto.comShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Kraken ExchangeShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
GeminiShare of searches 0.16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top crypto exchanges in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Coinbase appeared every time. Coinbase was recommended most often, coming first in every answer. Gemini was second, and Kraken Exchange was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Coinbase1st
- Gemini2nd
- Kraken Exchange3rd
- Crypto.com4th
- Binance5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coinbase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kraken Exchange4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gemini4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crypto.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Binance2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about crypto exchanges
5 answers
Asked ChatGPT
“Which crypto exchange should I use?”
Asked ChatGPT
“What are the best crypto exchanges?”
Asked ChatGPT
“What's the best crypto exchange for a beginner trader?”
Searched Google, AI Overview
“crypto exchanges”
Searched Google, AI Overview
“crypto trading platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which crypto exchanges do people search for most?
This chart shows how often people search Google for each crypto exchange by name. Each line represents a brand's share of searches for all five crypto exchanges we track, month by month, from English-language searches worldwide.
Share of searches by month for Binance, Coinbase. The figures are in the table below the chart.
View monthly share of searches table
| Month | Binance | Coinbase | Crypto.com | Kraken Exchange | Gemini |
|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 34.4% | 1.4% | 1.2% | 0.19% |
| Nov 2025 | 67% | 30% | 1.5% | 1.3% | 0.2% |
| Dec 2025 | 71.1% | 26.1% | 1.3% | 1.3% | 0.17% |
| Jan 2026 | 71.1% | 26.1% | 1.3% | 1.3% | 0.21% |
| Feb 2026 | 62.8% | 34.3% | 1.4% | 1.3% | 0.23% |
| Mar 2026 | 66.9% | 29.9% | 1.2% | 1.8% | 0.2% |
| Apr 2026 | 71.2% | 25.9% | 1.3% | 1.4% | 0.17% |
| May 2026 | 71.1% | 25.9% | 1.3% | 1.5% | 0.21% |
| Jun 2026 | 71.1% | 25.9% | 1.6% | 1.3% | 0.17% |
| Jul 2026 | 70.6% | 25.8% | 1.9% | 1.6% | 0.17% |
| Aug 2026 | 71.1% | 25.9% | 1.3% | 1.5% | 0.14% |
| Sep 2026 | 67.1% | 29.9% | 1.5% | 1.4% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.1% | 2.7M | -18.2% | -4.1 points | |
| 2, held 2nd | 29.9% | 1.2M | 0% | +4 points | |
| 3, moved from 4th to 3rd | 1.5% | 60.5K | 0% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.4% | 58.5K | -19.4% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.16% | 6.6K | 0% | 0 points |
1.
Binance67.1%
Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.
2.
Coinbase29.9%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +4 points.
1.5%
Moved from 4th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.4%
Moved from 3rd to 4th. 58.5K estimated branded searches, -19.4% vs prior month. Share -0.1 points.
5.
Gemini0.16%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among crypto exchanges worldwide?
5 brands
In September 2026, Binance was the most searched among crypto exchanges worldwide, with an estimated 2.7M branded searches, 67.1% of all searches for the five we track. Coinbase is in 2nd place, 37.2 percentage points behind at 29.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Binance | 62.8% → 67.1% | 71.2%Apr 2026 | 62.8%Feb 2026 | 1st |
| Coinbase | 34.4% → 29.9% | 34.4%Oct 2025 | 25.8%Jul 2026 | 2nd |
| Crypto.com | 1.4% → 1.5% | 1.9%Jul 2026 | 1.2%Mar 2026 | 3rd |
| Kraken Exchange | 1.2% → 1.4% | 1.8%Mar 2026 | 1.2%Oct 2025 | 4th |
| Gemini | 0.19% → 0.16% | 0.23%Feb 2026 | 0.14%Aug 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Binance’s share of searches among crypto exchanges worldwide increased from 62.8% to 67.1%.
- Across the 12 months ending September 2026, Coinbase’s share of searches among crypto exchanges worldwide decreased from 34.4% to 29.9%.
- Across the 12 months ending September 2026, Binance’s share of searches among crypto exchanges worldwide peaked at 71.2% in April 2026 and was lowest at 62.8% in February 2026.
- Across the 12 months ending September 2026, Coinbase’s share of searches among crypto exchanges worldwide peaked at 34.4% in October 2025 and was lowest at 25.8% in July 2026.
- Across the 12 months ending September 2026, Crypto.com, Kraken Exchange and Gemini held steady: their share of searches among crypto exchanges worldwide each moved less than 0.5 percentage points.
How did search popularity change for crypto exchanges worldwide in September 2026?
5 changes
In September 2026, Coinbase gained share of searches among crypto exchanges worldwide, from 25.9% to 29.9%.
In September 2026, Binance lost share of searches among crypto exchanges worldwide, from 71.1% to 67.1%.
In September 2026, Crypto.com rose from 4th to 3rd among crypto exchanges worldwide.
In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide.
Estimated monthly branded searches for Gemini worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.
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